How much of your business is conducted online? If you aren’t sure, or the percentage is low, then consider adjusting your online marketing plan. A recent report by the e-tailing group revealed that 46% of those surveyed said online sales account…
This year we decided to do something fun for the holidays and give away a free website to a deserving small business or nonprofit. We’re calling it the Art of Online Marketing Holiday Website Contest and anyone is eligible. For…
As small business owners, we understand that “time” is the most valuable resource we have. As you probably already know, to run a successful business you need to be able to manage your time effectively. Too many new business owners…
Don’t you love to see the results of your hard work? Whether it’s raking leaves or losing weight or building a successful social media marketing campaign, it’s a wonderful feeling to reflect on how far you’ve come. But what happens…
Many business professionals and small business owners are missing an easy marketing opportunity. At the top of your personal Facebook profile page you have a chance to tell people more about yourself – including where you work. This profile overview…
Tired of managing your Twitter by manually searching for people to follow and slowly growing your audience? Wouldn’t it be great to totally automate your Twitter account while still maintaining a personal feel? To do this, one of the tools…
As small business owners, we understand how critical it is to be efficient – without being impersonal. We are always looking for ways to save time, make money and still provide excellent customer service. For these reasons, last year we made…
Google and Facebook are at it again. Shortly after Google+ was launched Facebook for Business went live. The timing couldn’t have been better for Facebook since Google failed to include businesses in the model for Google+. What is Google+? It…
Branded ImageEvery component of your business needs to reside under a single umbrella. That means it is especially important to portray the same message across print, web, and social media platforms. Make sure your website reflects the same look and…
Normally I wouldn’t talk politics, but when there is a marketing blunder on the campaign trail I simply can’t help myself. Meet Jane Corwin. She was a New York Assemblywoman running for Congress. If her elegant website and well written…