How much of your business is conducted online? If you aren’t sure, or the percentage is low, then consider adjusting your online marketing plan.
A recent report by the e-tailing group revealed that 46% of those surveyed said online sales account for more than 50% of their overall business. If that isn’t you then it’s time to create and marketing plan that will start generating new business online just in time for 2012!
Your website is your online storefront. It needs to be clean, attractive, and inviting. If it doesn’t have what it takes to grab a visitor’s attention then would be customers will likely pass you by for your competitors. Discover 10 things every website should have.
Search engine optimization (SEO) is the roads to your company. The more you invest in roads leading to your online storefront, the more traffic you will have. If your sales funnel is well established additional traffic could easily turn into revenue.
Graph from Surviving The Current Marketing Mania With A Solid 2012 Plan by Lauren Freedman, president of the e-tailing group analysis.
There is no better tool to build brand loyalty than social media. It also boosts SEO and provides a two–way communication channel between you and customers. In a recent Forbes article Avi Savar said, “In 2012, social media as a bridge to commerce may seem obvious, but the journey will be much more interesting–and lucrative.”
There is no one size fits all marketing plan. If you aren’t sure where to start then contact us for a free 30 minute consultation.