When beginning a Social Media Marketing campaign, a great goal to have is to build brand loyalty for your product or service. Social Media Marketing Tools can be used very effectively to reinforce to your customers what your brand really stands for. If your customers believe in your mission, in your values, and happen to love your product or service, you will have a customer for life! Building your brand really comes down to: 1. Giving customers a reason to remain loyal and 2. Monitoring the conversations about your product or service. Use Social Media Marketing Tools, such as Facebook, Twitter, and LinkedIn to have real conversations with your customers. True Social Media Management involves real interaction and egagement with your fans and followers. Express your gratitude, congratulate them on a milestone in their lives, and comment on their pictures. Through your posts and updates, reveal your personality and company culture, give people a reason to want to connect to you. For instance, if you have a ‘bring your dog to work day’ and your little pup just did something funny – snap a photo and share it online with your friends and fans! It doesn’t always have to be work related, allowing people to see this other side of your business shows that you really are human and connecting at a personal level! If someone writes you a great testimonial or mentions how much they love what you have done, make sure to thank them in public and in a timely manner! If your company is all about customer service, make sure to place a large emphasis on it in all of your conversations and really monitor the conversations that are taking place about your company. If you are questioned or given a poor review, respond quickly to your customer in a positive way. This will show people that although you are not perfect, you will respond to them quickly and will do your best to satisfy their needs. Here are a few ideas that can help you to begin building brand loyalty through your social media networks: start a Facebook or Twitter referral program, begin a contest that rewards your loyal customers such as a monthly raffle, or reward your fans and friends with special “fans only” savings. By placing a greater emphasis on customer service and long-term customer satisfaction, you are really developing the lifetime value of each customer that crosses your path.