Twitter is one of today's most powerful social medial platforms for business owners. It helps improve a company's brand, promote products/services, announce upcoming events, monitor competitors... the list goes on. But unless you're Coca-Cola, Apple Inc. or Samsung, it can…
Let’s face it, email marketing has gotten a bad rap thanks to spammers. In an effort to “SELL SELL SELL!” spammers have all but ruined it for small businesses attempting to reach out to their audiences via email. However, that doesn’t…
Writing Powerful Website Copy How to Engage Your Reader Getting the Most Out of Your Website Copy Writing Powerful Website Copy I attend many small business networking meetings (something I highly recommend to all business owners), and at almost every…
Powerful website copy makes it easy for a reader to find the information they are looking for. Making information easily, and in some cases instantly, available is of paramount importance on a website. I always encourage the use of bullet…
Powerful website copy instantly engages a reader. Quite simply, you need a hook. Just like it’s best to include an intro paragraph in an essay, and an intro sentence in a paragraph, with web copy you have to include a…
I attend many small business networking meetings (something I highly recommend to all business owners), and at almost every meeting, someone will ask, “How do I write, you know, powerful website copy?” My response varies (depending on my mood), but…
Blogs are a great way to add regular original content to your website, while also improving your Google Quality Score and landing page experience for your visitors. But, how do you keep people’s attention long enough for them to "stick"…
Interlinking, or linking to other blog posts on the same website within a post, allows readers to consume multiple pages of your website starting from a single blog entry. By linking relevant keywords and keyword phrases within your blog to…