A recent report published by Social@Ogilvy called Facebook Zero only solidifies what we all already know: Facebook brand page reach and fan engagement are falling. The days of using this powerful tool for "free" are seemingly coming to an end,…
The word “personal” scares a lot of people. “I don’t want my personal information out there!” But the reality is, what people see online about you is what YOU put out there. So, your personal social presence doesn’t have to…
The other day I was driving down the interstate, one that I frequently use, and noticed that the billboard that typically houses a McDonald’s ad had changed. They were now advertising their Mighty Wings at only $3. Well, that’s a…
By now, you already know that video marketing is very important for your business, because YouTube videos are SEO-friendly and give customers an additional way to engage with your content. Sometimes reading a blog post online is just not as…
By now, we have all heard the phrase “Content is king.” If that is so, then 2014 is the year that the Web kingdom has many, many kings, and the only kings that survive in this world are those with…
For many retailers, Pinterest is driving a lot of traffic to their site, and converting more customers than other social networks. Aside from being a game-changer in social media, it has also changed the way many users shop online and…
Recently, Business Insider released an article about Facebook’s latest update (again?) to its users’ news feed and how it’s affecting social media marketing. Facebook wants to become the central location for you to receive all your media, since it still…
The social media landscape is always changing, and this past year proved to be one of the most tumultuous. The surprising rise of Snapchat, the tweaks of the Facebook newsfeed algorithm and Twitter’s move to TV are just some of…
It's true -- email marketing is not dead, and it's here to stay. According to research from Radicati, the number of people with email addresses is expected to hit 4.1 billion by the end of 2015, from 3.1 billion in…