Category Archives: About Search Engine Optimization

Search Engine Optimization

The Reality of Reviews to Your Sales Success

Do you know how your prospects choose to do business with you? I was at my dentist’s office today and we were discussing how we look for service professionals. Whether someone is referred to me or I find them online, I use the Internet to assess them as a possible
Read more

1.2 Billion Internet user name and passwords stolen

Recently, it was discovered that there was HUGE breach (over 1 billion records) by hackers of individual's user name and password combinations.  They did not breach the individual's computer necessarily… they breached the systems where you use your user name and password to log in.   This data is taken so
Read more

One single tweak could improve your marketing results by 50% or more!

Are You Taking Advantage of One of the Best Marketing Elements:Consistent Calls to Action? Have you ever felt like something was missing from your marketing? Like there’s something you “can’t put your finger on” that makes your marketing different from what the best marketers do? Have you ever wished you
Read more

X-Men of Marketing: Assembling your dream team

If you’re like most small business owners, you’re probably the only one doing the marketing for your brand. Or, you have assigned maybe one person to overlook your email campaigns and social media accounts. That has to change. In the new era of business, marketing shouldn’t be left to just
Read more

3 things your company needs to do in SEO

By now, we have all heard the phrase “Content is king.” If that is so, then 2014 is the year that the Web kingdom has many, many kings, and the only kings that survive in this world are those with strong and consistent voices. But all that aside, search engines
Read more

FREE Webinar: Crafting Compelling Email Messages

Let’s face it, email marketing has gotten a bad rap thanks to spammers. In an effort to “SELL SELL SELL!” spammers have all but ruined it for small businesses attempting to reach out to their audiences via email. However, that doesn’t mean you should give up on email marketing! When used
Read more

How to Write Powerful Website Copy

Writing Powerful Website Copy How to Engage Your Reader Getting the Most Out of Your Website CopyWriting Powerful Website CopyI attend many small business networking meetings (something I highly recommend to all business owners), and at almost every meeting, someone will ask, “How do I write, you know, powerful website
Read more

Getting the Most Out of Your Website Copy

Powerful website copy makes it easy for a reader to find the information they are looking for. Making information easily, and in some cases instantly, available is of paramount importance on a website.  I always encourage the use of bullet points, clear spacing/formatting, italics, and bold fonts.  Using each of
Read more

How to Engage Your Reader

Powerful website copy instantly engages a reader.  Quite simply, you need a hook.  Just like it’s best to include an intro paragraph in an essay, and an intro sentence in a paragraph, with web copy you have to include a title (usually referred to as a “header”) at the top
Read more

Writing Powerful Website Copy

I attend many small business networking meetings (something I highly recommend to all business owners), and at almost every meeting, someone will ask, “How do I write, you know, powerful website copy?”  My response varies (depending on my mood), but usually it’s something along the lines of, “What do you
Read more

Interlinking

Interlinking, or linking to other blog posts on the same website within a post, allows readers to consume multiple pages of your website starting from a single blog entry. By linking relevant keywords and keyword phrases within your blog to matching posts elsewhere on your page, you’re not only giving
Read more

Create a Table of Contents

This is perfect for longer blog posts. Not only does it sum up what a reader can expect to find in that entry, it also increases your relevant links, keywords, and offers a way for people to find exactly what they need, which search engines love.Break the table of contents
Read more

Web Development Firms – What They Offer You

With so much information available exclusively on the web, it’s more important than ever to establish a strong Internet presence through your company’s web site. Working with one of the many qualified web development firms out there can help your business build a website that will attract the clients you
Read more

Social Media For Seo – Why It’s So Important

When it’s time to start thinking about marketing strategies for your website, your main focus needs to be on your audience. That’s where your revenue ultimately comes from and what your business needs to survive. Social media for seo is a great tool to find out more about the audience
Read more

Social Media For SEO – New Strategies

Many businesses make the mistake of using the wrong kind of marketing that doesn’t target the audience they need. With so many consumers now relying on social media to communicate with others and acquire information, it may be a good idea for you to focus your marketing strategies on the
Read more