Category Archives: About Search Engine Optimization

Search Engine Optimization

Google Cares if Your Site is Mobile-Friendly, and You Should, Too

January 28, 2015 at 9:10 pm , by Rachel Perlmutter

It comes as no surprise when you learn that mobile app usage and mobile search has increased drastically from 2013 to 2014, outpacing desktop usage. More people than ever are logged in to the convenience of the mini-computer in the palms of their hands. With the increase in mobile search

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Graphic Checklist: 11 On-Page SEO Basics

November 24, 2014 at 2:44 am , by Rocky Vy

Panda. Penguin. Pigeon. While it sounds like the P section of a Sesame Street-inspired zoo, it’s just a short string of the many Google search algorithm changes that have made headlines around the web. It seems like every week you look, Google tweaked their search functions just one more time,

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What is parallax design and what does it mean for SEO?

October 21, 2014 at 5:00 am , by Rachel Perlmutter

You may have heard this term before — it’s been an underground buzzword for quite some time now. But if you haven’t heard of it, no worries! We will fill you in on all the details, and why parallax is the current trend most web developers are participating in. Parallax

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The Reality of Reviews to Your Sales Success

October 13, 2014 at 5:05 am , by Rachel Perlmutter

Do you know how your prospects choose to do business with you? I was at my dentist’s office today and we were discussing how we look for service professionals. Whether someone is referred to me or I find them online, I use the Internet to assess them as a possible

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1.2 Billion Internet user name and passwords stolen

August 6, 2014 at 2:46 pm , by Rachel Perlmutter

Recently, it was discovered that there was HUGE breach (over 1 billion records) by hackers of individual's user name and password combinations. They did not breach the individual's computer necessarily… they breached the systems where you use your user name and password to log in. This data is taken so

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One single tweak could improve your marketing results by 50% or more!

July 14, 2014 at 5:08 am , by Rocky Vy

Are You Taking Advantage of One of the Best Marketing Elements:Consistent Calls to Action? Have you ever felt like something was missing from your marketing? Like there’s something you “can’t put your finger on” that makes your marketing different from what the best marketers do? Have you ever wished you

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One simple change to your website that is guaranteed to boost your results

July 1, 2014 at 4:25 am , by Rachel Perlmutter

A High Conversion Opt-In Form Could Increase Your Opt-Ins by as Much as 1000% If you’ve ever wondered if there was a quick and easy way to make more money from your website, we’ve got the answer. A simple “tweak” could deliver the BIG results you’re looking for in a

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X-Men of Marketing: Assembling your dream team

May 20, 2014 at 5:00 am , by Rocky Vy

Superhero Business People at Stormy Ocean

If you’re like most small business owners, you’re probably the only one doing the marketing for your brand. Or, you have assigned maybe one person to overlook your email campaigns and social media accounts. That has to change. In the new era of business, marketing shouldn’t be left to just

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3 things your company needs to do in SEO

February 4, 2014 at 11:19 am , by Rocky Vy

Content Is King Website Screen Increase Traffic More Articles Fe

By now, we have all heard the phrase “Content is king.” If that is so, then 2014 is the year that the Web kingdom has many, many kings, and the only kings that survive in this world are those with strong and consistent voices. But all that aside, search engines

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FREE Webinar: Crafting Compelling Email Messages

July 31, 2013 at 3:32 pm , by Rachel Perlmutter

Let’s face it, email marketing has gotten a bad rap thanks to spammers. In an effort to “SELL SELL SELL!” spammers have all but ruined it for small businesses attempting to reach out to their audiences via email. However, that doesn’t mean you should give up on email marketing! When used

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How to Write Powerful Website Copy

April 30, 2013 at 7:30 am , by Rebecca Kaminsky

Writing Powerful Website Copy How to Engage Your Reader Getting the Most Out of Your Website CopyWriting Powerful Website CopyI attend many small business networking meetings (something I highly recommend to all business owners), and at almost every meeting, someone will ask, “How do I write, you know, powerful website

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Getting the Most Out of Your Website Copy

April 30, 2013 at 7:27 am , by Rebecca Kaminsky

Powerful website copy makes it easy for a reader to find the information they are looking for. Making information easily, and in some cases instantly, available is of paramount importance on a website. I always encourage the use of bullet points, clear spacing/formatting, italics, and bold fonts. Using each of

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How to Engage Your Reader

April 30, 2013 at 6:53 am , by Rebecca Kaminsky

Powerful website copy instantly engages a reader. Quite simply, you need a hook. Just like it’s best to include an intro paragraph in an essay, and an intro sentence in a paragraph, with web copy you have to include a title (usually referred to as a “header”) at the top

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Writing Powerful Website Copy

April 30, 2013 at 6:29 am , by Rebecca Kaminsky

I attend many small business networking meetings (something I highly recommend to all business owners), and at almost every meeting, someone will ask, “How do I write, you know, powerful website copy?” My response varies (depending on my mood), but usually it’s something along the lines of, “What do you

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2 Easy Ways To Increase Website Traffic and Make Your Blog “Stickier”

April 15, 2013 at 6:13 am , by Rachel Perlmutter

Blogs are a great way to add regular original content to your website, while also improving your Google Quality Score and landing page experience for your visitors. But, how do you keep people’s attention long enough for them to “stick” to your page and read your posts? By making your

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Interlinking

April 15, 2013 at 6:12 am , by Rachel Perlmutter

Interlinking, or linking to other blog posts on the same website within a post, allows readers to consume multiple pages of your website starting from a single blog entry. By linking relevant keywords and keyword phrases within your blog to matching posts elsewhere on your page, you’re not only giving

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Create a Table of Contents

April 15, 2013 at 5:21 am , by Rachel Perlmutter

This is perfect for longer blog posts. Not only does it sum up what a reader can expect to find in that entry, it also increases your relevant links, keywords, and offers a way for people to find exactly what they need, which search engines love.Break the table of contents

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Drive More Traffic to Your Website, Generate Leads & Increase Sales

March 18, 2013 at 6:08 am , by Rachel Perlmutter

How Would You Like to Rank on the 1st Page of Google in Just 1 Month and Start Getting Buyers to Your Website! To get the discount please use promo code “99SPECIAL“Developing a website is just the first step of getting found online. You can’t build a website, expecting people

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Search Engine Optimization – What’s Available To You

September 28, 2012 at 5:47 pm , by Rachel Perlmutter

As a business owner, you are always on the lookout for new strategies that will help your business continue to grow and prosper. Two of the biggest steps you can take to ensure that growth continues to happen is having a strong website and marketing that site to the appropriate

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Web Development Firms – What They Offer You

September 27, 2012 at 5:26 pm , by Rachel Perlmutter

With so much information available exclusively on the web, it’s more important than ever to establish a strong Internet presence through your company’s web site. Working with one of the many qualified web development firms out there can help your business build a website that will attract the clients you

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