Most people don’t buy anything the first time they visit a website. That’s normal—but it doesn’t mean you’ve lost them. A lead magnet gives you a second chance to connect, build trust, and turn a visitor into a paying customer…
Your website is more than just an online presence—it's a powerful tool for generating leads, engaging customers, and driving sales. But if you’re not sure how visitors interact with your site, you could be missing out on valuable opportunities. Monitoring…
The social media landscape is always changing, and this past year proved to be one of the most tumultuous. The surprising rise of Snapchat, the tweaks of the Facebook newsfeed algorithm and Twitter’s move to TV are just some of…
Every time someone asks me what my favorite marketing book is I feel like they are asking who my favorite child is. I assure you that I love both my children equally, but I also recognize that my children each…
Building a website without doing something to drive in traffic is like building an office that has no roads leading to it! No matter how beautiful it is, without traffic - no one will see it. To be successful in…
Hubspot replaced their popular online website evaluation tool, Website Grader, with the new and improved Marketing Grader. Why? Because – your website is only one component of your online marketing presence. You will often hear us say that your website is your…
As small business owners, we understand that “time” is the most valuable resource we have. As you probably already know, to run a successful business you need to be able to manage your time effectively. Too many new business owners…
Have you seen #newtwitter? Click the link to see the video. Next time you log in to your Twitter account, look up. Do you see a message saying, “Pssst … the new version of Twitter is here?” Check it out…