With a stark decline in organic reach — Facebook Page users report that their posts only reach 1% of their total followers — many brands are recycling their content to ensure that they get the “most bang for their buck.” Meaning, if there’s a post that’s important and engaging, why not post it again?
But even if you remember to recycle content to your social media accounts, it takes up a lot of time. And, as a small business owner, you don’t have a lot of that. Even if you have another person managing your social presence, you may feel like you’re always playing catch up, ensuring that your promotions get continually posted, or remembering to post a quote of the week for high engagement.
Luckily, there are tools that can help. Not only can they schedule these posts, like a Hootsuite or Sprout Social, but they can automatically cycle through a library of content using a calendar that you set. That way, you can continually remind your audience about a specific discount, two times a month, for the remainder of the year, and you only had to schedule it once! This will help free up you and your staff to create even more content.
Take a look at our most recent Entrepreneur.com article to see some of the most effective social media automation tools to consider.
Before you sign up for an automation tool, get an audit done for your social media presence to help put a strategy together for using these tools. How often should you be posting? Is your tone or language resonating with your audience? Is the content you’re posting effective? Are you doing better or worse than your competitors? Purchase a Social Media Audit today and let us help you craft an effective strategy for your marketing needs.