Large companies have been able to enjoy the tools that help them monitor their brand name on social media and search, mainly because they could afford them. It’s not that small business owners didn’t want those capabilities — they were just a little expensive.
But now, everything has changed. With stiff competition and loads of available data to sift through, new tools have made it affordable for smaller companies to gain valuable insight into their audience’s online activity.
If you haven’t considered social listening tools, you should. There’s a lot of great, actionable data that will help guide your marketing efforts today and in the near future. Read our latest article on Entrepreneur.com for more information.
No matter the wealth of information and insight that you’ll receive from these tools, it’s up to you to act on them. You’ll need to ensure that your own social media accounts are up-to-date and optimized, ready to receive and respond to customer inquiries, testimonials, and market to potentially interested people, too. Purchase a Social Media Audit today, and let us help you craft an effective and realistic social strategy for your business.