Instituted in 1990, the Americans with Disabilities Act (ADA) was put into law as a way to ensure equitable public access to every American regardless of disability. This was primarily directed at businesses and organizations who served the public, meaning…
Today when small business owners hear the word “Yelp”, many of them groan. We get it! For years, the popular social review platform had been under scrutiny for a variety of reasons – and not just from entrepreneurs. From allegations…
Do you need a new website – or a major remodel? Don't start without a plan! An effective website that delivers results and generates sales is built on a strong foundation... Before you start, you should know everything about the:…
When your website is your #1 sales tool, it needs to be the best... Why? 95% of users indicated that a positive user experience is the most important factor when they visit a website. (Econsultancy, 2018) Your website’s conversion rate…
Do you need to be found online? People who are searching online to purchase have already decided to buy… they are now looking for the source to purchase from. Search Engine Optimization (SEO) is how prospects find you, instead of…
Holidays are a time for family, friends, traditions, and sentiment. Most of us think of the holidays and are instantly flooded with memories of putting up lights and decorations, buying gifts for loved ones, and sitting around the dinner table…
Hashtags are a largely misunderstood and yet excessively used component to almost all social media platforms including Facebook, Twitter, Pinterest, Instagram, Tumblr, Google+, and more. Hashtags are an incredibly important tool for marketing your business, acting as a key driver…
Did you know that Facebook now lets you video call right from the instant messaging chat frame? This cool new feature will be great for your business, because you will no longer have to navigate away from Facebook’s social platform…
The last few months have seen Facebook video taking the Internet by storm. So far, Facebook has surpassed YouTube in total desktop video views, and has been adding new feature after new feature to ramp up its video functionality –…