Monthly Archives: April 2013

How to Write Powerful Website Copy

Writing Powerful Website Copy How to Engage Your Reader Getting the Most Out of Your Website CopyWriting Powerful Website CopyI attend many small business networking meetings (something I highly recommend to all business owners), and at almost every meeting, someone will ask, “How do I write, you know, powerful website
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Getting the Most Out of Your Website Copy

Powerful website copy makes it easy for a reader to find the information they are looking for. Making information easily, and in some cases instantly, available is of paramount importance on a website.  I always encourage the use of bullet points, clear spacing/formatting, italics, and bold fonts.  Using each of
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How to Engage Your Reader

Powerful website copy instantly engages a reader.  Quite simply, you need a hook.  Just like it’s best to include an intro paragraph in an essay, and an intro sentence in a paragraph, with web copy you have to include a title (usually referred to as a “header”) at the top
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Writing Powerful Website Copy

I attend many small business networking meetings (something I highly recommend to all business owners), and at almost every meeting, someone will ask, “How do I write, you know, powerful website copy?”  My response varies (depending on my mood), but usually it’s something along the lines of, “What do you
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Interlinking

Interlinking, or linking to other blog posts on the same website within a post, allows readers to consume multiple pages of your website starting from a single blog entry. By linking relevant keywords and keyword phrases within your blog to matching posts elsewhere on your page, you’re not only giving
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Create a Table of Contents

This is perfect for longer blog posts. Not only does it sum up what a reader can expect to find in that entry, it also increases your relevant links, keywords, and offers a way for people to find exactly what they need, which search engines love.Break the table of contents
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