If you're a small business owner, your website is one of your most valuable tools—but it's not something you can just “set and forget.” Letting your site go untouched can hurt your traffic, damage credibility, and leave you vulnerable to…
Most people don’t buy anything the first time they visit a website. That’s normal—but it doesn’t mean you’ve lost them. A lead magnet gives you a second chance to connect, build trust, and turn a visitor into a paying customer…
If your website isn’t ranking in search results, you’re missing the chance to connect with people actively seeking what you offer. Search Engine Optimization (SEO) helps your business appear online, attract high-intent traffic, and convert visitors into leads—without relying solely…
Now more than ever is the time to make sure your website looks good and functions well on devices of all screen sizes. A whopping 62.54% of all global website traffic came through mobile phones in 20241. That’s a huge…
What is Website Accessibility? The Web Content Accessibility Guidelines (WCAG) are a set of rules, behaviors, code standards and design guidelines that are meant to allow people with disabilities to effectively use websites. Altogether, they are composed of: WCAG 2.1…
It's time to change your holiday plans. Your audience sure has! People are searching and cataloging ideas for their holiday shopping earlier than ever. Not just weeks earlier, but months. This revelation is essential to your business – if people…
Instituted in 1990, the Americans with Disabilities Act (ADA) was put into law as a way to ensure equitable public access to every American regardless of disability. This was primarily directed at businesses and organizations who served the public, meaning…
Just this past month, Google started outsourcing some of its AdWords account management. Anyone who uses AdWords should be concerned, because up to now, Google has handled AdWords management by in-house reps that marketers could actually talk to. Now, however,…
Today when small business owners hear the word “Yelp”, many of them groan. We get it! For years, the popular social review platform had been under scrutiny for a variety of reasons – and not just from entrepreneurs. From allegations…
Not sure what an SSL Certificate is or how to tell if your website has one? Check out our previous blog post: What is an SSL Certificate? here. According to Google, ALL information submitted through your website should be secured…