Have you mastered the art of driving traffic to your website, but still struggle with converting traffic into real leads? The answer is an automated email system that nurtures your prospects, turning them into clients and even repeat clients. With an automated system you can effectively run a drip email campaign by getting people to know, like, and trust you and the products and services you offer without stretching yourself too thin. A drip email campaign is essentially a regular followup system, where email “drips” keep your company top of mind for the type of products and services you offer.
A successful drip email campaign REQUIRES consistency
According to the U.S. National Sales Executive Association 80% of sales are made on the fifth to twelfth contact, but 48% of sales people never even follow up with a prospect! And if they do, only about 10% of sales people bother to follow up more than three times. Don’t be afraid to follow up, because if your content is valuable to people then they will respond positively. On the other hand, if you try to spam them with aggressive advertising they won’t hesitate to click “unsubscribe.”
A successful drip email campaign PROVIDES value
When you conduct a drip campaign remember it is a give and take relationship. In exchange for being able to market to them, people who opt in to an email list expect to receive something of value to them. Be generous with quick tips, free resources and special discounts because it lets people know that you care just as much about them as you do about making the sale.
The Art of Online Marketing can develop an email campaign designed specifically for your prospects and customers so you stay top of mind, as well as improve your status among your list of contacts. This way, when someone on your list is ready to buy what you sell, they will think of you as a leading resource!
Best of all, we can totally automate it from start to finish — from prospect to repeat client. Find out how by contacting us today!