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What is an SSL Certificate?

Have you ever seen that some URL’s start with “http://” and that some other URL’s start with “https://”? So, where does that extra “s” come from and what does it mean? You might have noticed that extra “s” when you…

A Great Website Starts with a Great Foundation and Strategy

Do you need a new website – or a major remodel? Don’t start without a plan! An effective website that delivers results and generates sales is built on a strong foundation… Before you start, you should know everything about the:…

Does Your Website Need a Closer Look?

When your website is your #1 sales tool, it needs to be the best… Why? 95% of users indicated that a positive user experience is the most important factor when they visit a website. (Econsultancy, 2018) Your website’s conversion rate…

Get Found Online

Do you need to be found online?  People who are searching online to purchase have already decided to buy… they are now looking for the source to purchase from. Search Engine Optimization (SEO) is how prospects find you, instead of…

4 Website Updates You Should Make Every Month

As a small business owner, you have a lot going on. You wear many hats. Maybe you’ve created your own site, or at least paid a developer to get a basic site created and live on the internet. It’s simple…

How to Manage Your Social Media Influencer Campaigns (and Find Influencers)

If you haven’t tapped into the power of influencer marketing, maybe now is the time to consider it. Instagram — one of the major platforms of choice for influencers — is currently the #1 social network in the world, which…

How to Automate and Recycle Your Social Media Content

With a stark decline in organic reach — Facebook Page users report that their posts only reach 1% of their total followers — many brands are recycling their content to ensure that they get the “most bang for their buck.”…

Social Media Monitoring Tools Especially for Small Businesses

Large companies have been able to enjoy the tools that help them monitor their brand name on social media and search, mainly because they could afford them. It’s not that small business owners didn’t want those capabilities — they were…

Klout.com Has Shut Down — Now What?

If you were a really big fan of Klout, then this past week was probably a sad week for you. The social scoring service that ranked people on their online influence announced a few weeks that the platform was shutting…

How GDPR Affects You, Even if Your Business is Not in Europe

If you’ve noticed an odd surge of emails from companies asking you to accept their updated terms of service or asking you to opt back into their newsletter, you’re not alone. There’s a new data privacy law that’s becoming enforceable…

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