How Color Affects Your Website

How Color Affects Your Website

A great website design is so much more than just delivering content and making it look good. When visitors come to your site, they immediately produce a set of feelings about your website and your business. The type of feelings they produce, positive or negative, are entirely in your hands…

The Business Of Facebook Video Calls

The Business of Facebook Video Calls

Did you know that Facebook now lets you video call right from the instant messaging chat frame? This cool new feature will be great for your business, because you will no longer have to navigate away from Facebook’s social platform if you need to make a video call. Let’s say…

Are Facebook Videos Eclipsing YouTube?

Are Facebook Videos Eclipsing YouTube?

The last few months have seen Facebook video taking the Internet by storm. So far, Facebook has surpassed YouTube in total desktop video views, and has been adding new feature after new feature to ramp up its video functionality – including a brand new Videos Tab, Playlists option, and a…

The Impact Of Positive Reviews On Sales

The Impact of Positive Reviews on Sales

When consumers think about purchasing certain products or services, they will typically do extensive online research first; about the item’s quality and functionalities; about the manufacturer of the product; or regarding the company offering certain services. The ability to connect with other consumers online during this research phase creates an…

Bad Online Reviews Can Really Hurt Your Business

Bad Online Reviews Can Really Hurt Your Business

The internet can be the best platform to market your company to a worldwide audience, but when you come up against bad reviews online, you need to quickly take action to solve the problem and protect your online reputation. A lack of response can have dire consequences. Online reviews are…

Reduce Cost Of Facebook Ads With Relevance Score

Reduce Cost of Facebook Ads with Relevance Score

If you’ve accessed your active Facebook ads within this past week, you may have noticed a neat little feature called Relevance Score. via facebook.com Gone are the days of having to figure out on your own just how well an ad is doing. There were a few things you could…

5 Ways To Create Even More Content From Your Old Content

5 Ways to Create Even More Content from Your Old Content

It’s inevitable that as you write more articles, creating even more becomes increasingly challenging. Thinking of new ideas and new topics takes effort and time -- something a lot of small business owners don’t have a lot of. When you reach a writer’s block, it’s time to change your thinking.…

Three Ways To Better Connect With Customers Utilizing User Experience Strategies

Three Ways to Better Connect with Customers Utilizing User Experience Strategies

User experience, also referred to as UX, is a vital piece of the digital marketing puzzle in today’s rapidly moving mobile and technological society. UX is more than merely entertaining our online audience ensuring speed, ease of use and operation, it should encompass our entire business, brand, product and services.…

Google Cares If Your Site Is Mobile-Friendly, And You Should, Too

Google Cares if Your Site is Mobile-Friendly, and You Should, Too

It comes as no surprise when you learn that mobile app usage and mobile search has increased drastically from 2013 to 2014, outpacing desktop usage. More people than ever are logged in to the convenience of the mini-computer in the palms of their hands. With the increase in mobile search…

Indiegogo’s New InDemand Program Brings ECommerce To Crowdfunding

Indiegogo’s New InDemand Program Brings eCommerce to Crowdfunding

Crowdfunding platforms like Indiegogo, Kickstarter, and FundMe have proven to be powerful tools for entrepreneurs seeking to back their ideas and gain traction. However, it hasn’t been as easy for businesses to start once they’ve met their funding goals. Fledging businesses run into issues with getting actual customers and revenue…