4 Website Updates You Should Make Every Month

If you’re a small business owner, your website is one of your most valuable tools—but it’s not something you can just “set and forget.” Letting your site go untouched can hurt your traffic, damage credibility, and leave you vulnerable to security issues.

Even if your services or offers stay the same, your website still needs regular care. Google considers how fresh your content is when ranking your site,¹ and your visitors expect accurate, up-to-date information when they land on your page.

Below are four quick website updates you should make each month to keep your site working hard for your business.

1. Add New Content (Even Something Small)

Search engines favor sites that stay active, and users do too. Even small content updates can help your rankings and give visitors a reason to come back.

Best practices suggest updating core pages at least once a month and refreshing blog content quarterly.²

Here are a few easy ways to keep things fresh:

• Publish a short blog or FAQ post
• Add a new testimonial or case study
• Refresh product/service descriptions
• Swap out a homepage image or tweak copy

Pro tip: You may not need a full rewrite! Updating just 30% of a page’s content can help it qualify as “fresh” in Google’s eyes.³

2. Review and Improve Low-Traffic Pages

Not every page will perform well—but that doesn’t mean it’s useless. Some may just need a little attention to start pulling their weight.

Use Google Analytics or Search Console to find low-performing pages. Then ask:

• Can visitors easily find this page?
• Is the content outdated or unclear?
• Is the CTA obvious and helpful?

Here’s how to improve what’s already there:

• Refresh copy, update images
• Add internal links from higher-traffic pages
• Strengthen or clarify the call to action
• Redirect outdated or irrelevant pages to stronger ones

IMPORTANT: If a low-traffic page gets solid conversions, don’t change it—just find new ways to drive traffic to it.

3. Refresh Promotions or Events

Outdated promotions, expired events, or stale homepage banners can make your site feel neglected—even if your business is thriving. A quick content refresh each month keeps your site looking active and polished.

Here’s what you can update:

• Swap out seasonal offers or promotions
• Add upcoming events or workshops
• Change homepage graphics, headlines, or buttons
• Feature new testimonials tied to recent offers

Even small changes—like adjusting text or swapping a background image—can signal activity to both users and search engines.

4. Update Your CMS, Plugins, and Backups

Behind-the-scenes updates might not be visible, but they’re critical for your website’s security and performance.

Make sure to routinely:

• Update your CMS (e.g., WordPress)
• Update plugins and themes
• Remove unused software
• Back up your site securely

Why this matters:

Software vulnerabilities are a growing risk. Verizon’s 2024 Data Breach Investigations Report found a 180% increase in cyberattacks that exploited known vulnerabilities.⁴ Additionally, more than 90% of breaches involved either human error, stolen credentials, or social engineering tactics.⁵

Regular updates are your first line of defense.

Keep Your Website Working for You

Your website isn’t just an online brochure—it’s a living asset. If you haven’t revisited your website design or layout in a while, monthly updates are a great way to gradually improve it over time.

Updating it monthly helps:

✅ Boost visibility: Freshness is a known ranking signal
✅ Build trust: Up-to-date sites feel more credible
✅ Engage visitors: Fresh content attracts repeat visits
✅ Secure your business: You reduce the risk of costly security failures

Don’t stress if it’s been a while since your last update. You can always start small—refresh one page this month, update a testimonial, or fix one outdated section. Over time, these small changes add up.

Need Help?

Our website maintenance package starts at just $49/month, including security updates, plugin management, backups, and more—so you can focus on running your business, not your website.

Contact us today to keep your website running at its best.

Sources:

1. Rob Powell. Google Freshness Algorithm – A Complete Guide. https://robpowellbizblog.com/google-freshness-algorithm/
2. How Often Should You Update Your B2B Tech Website Content? https://www.datadab.com/blog/how-often-should-you-update-your-b2b-tech-website-content/
3. How Often Should You Update Content for SEO? https://whitespark.ca/blog/how-often-update-content-for-seo-freshness-distance-tool/
4. 2024 Data Breach Investigations Report. “180% increase in breaches involving vulnerability exploitation.” https://www.verizon.com/business/resources/reports/2024-dbir-data-breach-investigations-report.pdf
5. 2024 Data Breach Investigations Report. “Over 90% of breaches involved human error, stolen credentials, or social engineering.” https://www.verizon.com/business/resources/reports/2024-dbir-data-breach-investigations-report.pdf