Changes in Facebook Advertising After a Year of Scandal and Regulation Updates
09/17/2018
If you’ve depended on Facebook Advertising to bring in more business, then this past year was a real pain in the butt for you. The General Data Protection Regulation (GDPR) stemming from the European Union went into full effect this…
How to Make Money from Online Video Broadcasts
08/03/2018
Business owners are always looking at new marketing trends and think to themselves, “Is this worth my time?” No doubt by now you’ve seen the latest trend, live broadcasts on social media. Even though there have been others before it,…
What is an SSL Certificate?
07/19/2018
Have you ever seen that some URL’s start with “http://” and that some other URL’s start with “https://”? So, where does that extra “s” come from and what does it mean? You might have noticed that extra “s” when you…
A Great Website Starts with a Great Foundation and Strategy
07/17/2018
Do you need a new website – or a major remodel? Don’t start without a plan! An effective website that delivers results and generates sales is built on a strong foundation… Before you start, you should know everything about the:…
Does Your Website Need a Closer Look?
07/12/2018
When your website is your #1 sales tool, it needs to be the best… Why? 95% of users indicated that a positive user experience is the most important factor when they visit a website. (Econsultancy, 2018) Your website’s conversion rate…
Get Found Online
07/09/2018
Do you need to be found online? People who are searching online to purchase have already decided to buy… they are now looking for the source to purchase from. Search Engine Optimization (SEO) is how prospects find you, instead of…
4 Website Updates You Should Make Every Month
07/02/2018
As a small business owner, you have a lot going on. You wear many hats. Maybe you’ve created your own site, or at least paid a developer to get a basic site created and live on the internet. It’s simple…
How to Manage Your Social Media Influencer Campaigns (and Find Influencers)
06/21/2018
If you haven’t tapped into the power of influencer marketing, maybe now is the time to consider it. Instagram — one of the major platforms of choice for influencers — is currently the #1 social network in the world, which…
How to Automate and Recycle Your Social Media Content
06/19/2018
With a stark decline in organic reach — Facebook Page users report that their posts only reach 1% of their total followers — many brands are recycling their content to ensure that they get the “most bang for their buck.”…
Social Media Monitoring Tools Especially for Small Businesses
06/13/2018
Large companies have been able to enjoy the tools that help them monitor their brand name on social media and search, mainly because they could afford them. It’s not that small business owners didn’t want those capabilities — they were…