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Large companies have been able to enjoy the tools that help them monitor their brand name on social media and search, mainly because they could afford them. It’s not that small business owners didn’t want those capabilities — they were…

If you were a really big fan of Klout, then this past week was probably a sad week for you. The social scoring service that ranked people on their online influence announced a few weeks that the platform was shutting…

If you’ve noticed an odd surge of emails from companies asking you to accept their updated terms of service or asking you to opt back into their newsletter, you’re not alone. There’s a new data privacy law that’s becoming enforceable…

Facebook has just announced an update to the news feed algorithm. The social media giant is continuing to push for more posts from friends and family, and less from businesses, brands, and publishers. This update means that posts made from…

Holidays are a time for family, friends, traditions, and sentiment. Most of us think of the holidays and are instantly flooded with memories of putting up lights and decorations, buying gifts for loved ones, and sitting around the dinner table…

How to Run a Holiday Giveaway on Social Media The holidays are here and it’s no secret that more and more people are doing their shopping online. It’s more convenient, easy to compare deals, and shopping online allows you to…

Holiday spending for 2017 is expected to increase again, according to research by the National Retail Federation. If you’re a business owner, that’s likely good news for you. However, with more cash up for grabs, other businesses are likely to…

‘This the season to be… thinking about how you’re going to be marketing your holiday promotions this year. It’s exciting, isn’t it? To make things easier for you, we’ve pulled together a comprehensive list of available channels to use when…