Google is Now Outsourcing AdWords Management
08/19/2019
Just this past month, Google started outsourcing some of its AdWords account management. Anyone who uses AdWords should be concerned, because up to now, Google has handled AdWords management by in-house reps that marketers could actually talk to. Now, however,…
Why Yelp is a Necessary Evil
07/31/2019
Today when small business owners hear the word “Yelp”, many of them groan. We get it! For years, the popular social review platform had been under scrutiny for a variety of reasons – and not just from entrepreneurs. From allegations…
How to Boost Sales With A Website Lead Magnet
04/25/2019
Not every visitor to your website is going to make a purchase or schedule an appointment right away – so how do you capture the most prospects to convert them whenever they are ready? For many businesses, it’s important to…
Why Do I Need an SSL Certificate?
10/30/2018
Not sure what an SSL Certificate is or how to tell if your website has one? Check out our previous blog post: What is an SSL Certificate? here. According to Google, ALL information submitted through your website should be secured…
Changes in Facebook Advertising After a Year of Scandal and Regulation Updates
09/17/2018
If you’ve depended on Facebook Advertising to bring in more business, then this past year was a real pain in the butt for you. The General Data Protection Regulation (GDPR) stemming from the European Union went into full effect this…
How to Make Money from Online Video Broadcasts
08/03/2018
Business owners are always looking at new marketing trends and think to themselves, “Is this worth my time?” No doubt by now you’ve seen the latest trend, live broadcasts on social media. Even though there have been others before it,…
What is an SSL Certificate?
07/19/2018
Have you ever seen that some URL’s start with “http://” and that some other URL’s start with “https://”? So, where does that extra “s” come from and what does it mean? You might have noticed that extra “s” when you…
A Great Website Starts with a Great Foundation and Strategy
07/17/2018
Do you need a new website – or a major remodel? Don’t start without a plan! An effective website that delivers results and generates sales is built on a strong foundation… Before you start, you should know everything about the:…
Does Your Website Need a Closer Look?
07/12/2018
When your website is your #1 sales tool, it needs to be the best… Why? 95% of users indicated that a positive user experience is the most important factor when they visit a website. (Econsultancy, 2018) Your website’s conversion rate…
Get Found Online
07/09/2018
Do you need to be found online? People who are searching online to purchase have already decided to buy… they are now looking for the source to purchase from. Search Engine Optimization (SEO) is how prospects find you, instead of…