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  • 1. Authorization: The above-named Client/Company is hiring The Art of Online Marketing (AOM) for a Local Search Program as described in this contract. AOM will use specific local citations and keywords and/or phrases to improve local search engine ranking of, and/or position the contents of the Clients Website.

    2. Summary of Project: Including but not limited to keyword research, on page set up and monthly placements into local directories.

    3. Legal Notice: This agreement becomes effective only when signed by client. Regardless of the place of signing of this agreement, the client agrees that for purposes of venue, this contract was entered into in Orange County, California, and any dispute will be litigated or arbitrated in Orange County, California.

    4. Project assumptions: Keyword Research and Set up for Clients Website as required for the program at the specified package price. Local search services are intended to serve two main purposes: 1) to provide the Client with increased exposure in search engines in their local area, and 2) to drive targeted online traffic to the site and 3) to drive qualified phone calls to the Client’s business.

    LOCAL SEARCH Services include (but are not limited to):

    • Necessary keyword research
    • Obtaining “back links” from other websites and directories in order to generate local listings and exposure.
    • Editing and/or optimization of text for various html tags, meta data, page titles, and page text as necessary.
    • Recommend, as required, additional web pages or content for the purpose of “catching” keyword/phrase searches.
    • Create local traffic and ranking reports for Clients Website and any associated pages showing rankings in the major search engines.
  • 5. Project term: This contract is entered into between AOM and Clients Website on the

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  • Once the Client Website is ranking, and the monthly service rate is charged, The Art of Online Marketing requires a written notice to discontinue service. Once we are notified, The Art of Online Marketing will complete the next final month of service before the contract is considered cancelled. For example, if the client notifies AOM on the 20th of June that they wish to cancel, they will receive one final month of work for July before the AOM work is considered concluded.

    6. Client Requirements: For the purposes of receiving professional LOCAL SEARCH services, Client agrees to provide the following:

    • Administrative/backend access to the website for analysis of content and structure.
    • Permission to make changes for the purpose of optimization, and to communicate directly with any third parties, e.g., your web designer, if necessary.
    • Unlimited access to existing website traffic statistics for analysis and tracking purposes. Client is asked to create a Google Analytics account and add AOM as either a guest or an administrator.
    • Authorization to use client pictures, logos, trademarks, web site images, pamphlets, content, etc., for any use as deemed necessary by AOM for search engine optimization purposes.

    7. Project exclusions: This project excludes video/audio production, creation of content if not exclusively listed in the packages. If Client’s site is lacking in textual content, Client will provide additional text content in electronic format for the purpose of creating additional or richer web pages. Written website content is not included as part of this contract and an additional fee will be quoted if AOM determines the need for more website content.

    8. Payment: The total fee for the LOCAL SEARCH services to be provided is a special offer of $200 (USD) for the LOCAL SEARCH program within 60 days. Once AOM gets a minimum of 2 keyword phrases into the Maps Pack (Local Search) area, the client will pay AOM $595/month to maintain and grow these listings. For this program, the $200 includes any Set-up fees deemed necessary for the program.

    9. On the day these conditions are met (client is ranking for a minimum of 2 keywords), AOM will send an email with a short report and screenshot showing the rankings, and will begin your paid program within 24-48 hours. All fees must be paid in full each month at the start of each LOCAL SEARCH cycle. Automatic payment by a credit card is required. A late fee of 10% will be applied to any payments that are paid late in the case of a Credit Card Expiring. The fee will be considered late if the payment is made 5 business days from the due date.

    Payment Due:

    • $200 / Special Offer (See Exhibit A Program Details)
    • $595 / Month once a minimum of 2 keywords are ranking in the local search area (maps pack)

    10. Indemnification: Client agrees that it shall defend, indemnify, save and hold The Art of Online Marketing harmless from any and all demands, liabilities, losses, costs and claims, including reasonable attorney’s fees asserted against The Art of Online Marketing that may arise or result from any service provided or performed or agreed to be performed. This agreement shall be governed by the laws of the state of California and the Federal laws of the United States applicable therein.

    Client must acknowledge the following with respect to LOCAL SEARCH services:

    • All fees are non-refundable and there are no guarantees. You may also not stop the service during the time that you have paid for.
    • All fees, services, documents, recommendations, and reports are confidential and aren’t guaranteed to do anything for Clients Website.
    • AOM has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. The Client’s Website may be excluded from any directory or search engine at any time at the sole discretion of the search engine or directory.
    • Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive factors, AOM does not guarantee #1 positions or consistent top positions for any particular keyword, phrase, or search term.
    • Occasionally, search engines will drop listings for no apparent or predictable reason. Often, the listing will reappear without any additional work required.
    • Some search directories offer expedited listing services for a fee. If the Client wishes to engage in said expedited listing services (e.g., paid directories), the Client is responsible for all paid for inclusion or expedited service fees. AOM can offer a list of expedited listing services upon request. You also assume all responsibilities of what could happen if you use paid link services. It has been said that Google doesn’t like paid link services.
    • Linking to “bad neighborhoods” or getting links from “link farms” can seriously damage all LOCAL SEARCH efforts. AOM does not assume liability for the Client’s choice to link to or obtain a link from any particular website without prior consultation.

    11. Venue and Dispute Resolution: If in the event there is a problem with any of our services provided. We require you to contact us right away so we can settle this problem.

    12. AOM is not responsible for changes made to the website by other parties that adversely affect the search engine rankings of the Client’s website.

    13. Additional Services not listed herein will be provided for an additional fee per hour.

    14. The Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to AOM for inclusion on the website above are owned by the Client, or that the Client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend AOM and its subcontractors from any liability or suit arising from the use of such elements.

    15. AOM is not responsible for the Client overwriting LOCAL SEARCH work to the Client’s site. (e.g., Client/webmaster uploading over work already provided/optimized). The Client will be charged an additional fee for re-constructing content, based on the hourly rate of $85 per hour. Notwithstanding any other provision of this Agreement, AOM’s obligation to provide LOCAL SEARCH (included) services shall cease in the event the Client’s conduct overwrites the LOCAL SEARCH services provided. For example, if the client’s webmaster uploads content without consulting AOM, then AOM’s obligation to provide LOCAL SEARCH services included in each package, at the package price shall terminate.

    16. This agreement constitutes the sole agreement between The Art of Online Marketing and the client regarding this LOCAL SEARCH Project. Any additional work not specified in this contract or any other amendment or modification to this contract must be authorized by a written request signed by both client and The Art of Online Marketing.

  • Local Search Behavior Statistics and Facts

    • 80 percentof Google search interest in “near me” came from mobile in Q4 2014. (Think with Google)
    • 4 in 5consumers use search engines to find local information. (Google/Ipsos MediaCT/Purchased)
    • 18 percentof local smartphone searches led to a purchase within a day. (Google/Ipsos MediaCT/Purchased)
    • 88 percentof users search on a smartphone, while 84 percent search on a computer/tablet. (Google/Ipsos MediaCT/Purchased)
    • 54 percentof smartphone users search for business hours, 53 percentsearch for directions to a local store. (Google/Ipsos MediaCT/Purchased)
    • 4 in 5consumers want ads customized to their city, zip code, or immediate surroundings. (Google/Ipsos MediaCT/Purchased)
    • >70 percentof consumers say it’s important to have directions and a call button in ads. (Google/Ipsos MediaCT/Purchased)
    • 1X: The increase in mobile searches for “stores open now” or “food open now” in the past year. (Think with Google)
    • 3: The number of times mobile searches for “where to buy/find/get” increased in the past year. (Think with Google)
    • 65 percentof people use their phone in their I-want-to-buy moments. (Think with Google)
    • 76 percentof people who search on their smartphones for something nearby visit a business within a day and 28 percent of those searches for something nearby result in a purchase. (Think with Google)
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  • The Art of Online Marketing
    17772 Irvine Blvd. #102A
    Tustin, CA 92780
    Toll Free: 800-764-8528
    FAX: 866-904-3889

  • Exhibit A (Program Details):

  • Local Search (Maps Pack) Placement Package: $200 Special Offer

    The local program will ensure that a business will show up for at least 3 keyword phrases in the local listings (maps pack) area of Google for their city. We will be optimizing the Client Website for more terms, but once the site ranks for 3 of the agreed upon terms, the Client will be charged the regular rate of $595/month for the Local Search (Maps Pack) program.

    The Client Website will sometimes rank in other nearby cities, especially in industries with lower competition. The ideal business for this package has a localized target market.

    This is a month-to-month fee-based program with a guarantee that we will rank your website for a minimum of 3 keyword phrases in the Maps Pack or you will not pay us another dime!

    With the Local Placement Package, your business will gain highly targeted traffic from local listings and rank in the coveted Google Maps Pack. Depending on your market, a regular Google ranking may be achieved as well, but we do not guarantee a regular Google ranking since the focus of this package is localized marketing.

    Results are typically seen within the first 30-45 days.

  • I agree to pay AOM for Local Search Engine Services (Initial next to each service below):

  • CLICK below to accept this proposal and add your contact billing information to the AOM Secure System!

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QUESTIONS?  Office: 800-764-8528/ Fax: 866-904-3889

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