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The Mobile Micro-Moment Has Changed Digital Marketing Strategy Forever

Every day, mobile devices are becoming less of a luxury and more of an extension of ourselves that we can’t live without. We rely on our phones to wake up in the morning, remind of us our calendar schedules, communicate…

Key Features of Successful SEO

Is your website a needle in a haystack buried among the trillions of other websites fighting to get people’s attention? If so, we’ve put together some info to help you understand some of the aspects necessary so you can get…

What Pages Does Your Site Need to be Successful?

When thinking about building a website, you need to consider what pages will help you achieve your company’s goals. Here is a comprehensive list of the pages that your website may want to include depending on your anticipated website visitors and what you are trying to achieve with your website:…

How Color Affects Your Website

A great website design is so much more than just delivering content and making it look good. When visitors come to your site, they immediately produce a set of feelings about your website and your business. The type of feelings they produce, positive or negative, are entirely in your hands…

The Business of Facebook Video Calls

Did you know that Facebook now lets you video call right from the instant messaging chat frame? This cool new feature will be great for your business, because you will no longer have to navigate away from Facebook’s social platform…

Are Facebook Videos Eclipsing YouTube?

The last few months have seen Facebook video taking the Internet by storm. So far, Facebook has surpassed YouTube in total desktop video views, and has been adding new feature after new feature to ramp up its video functionality –…

The Impact of Positive Reviews on Sales

When consumers think about purchasing certain products or services, they will typically do extensive online research first; about the item’s quality and functionalities; about the manufacturer of the product; or regarding the company offering certain services. The ability to connect…

Bad Online Reviews Can Really Hurt Your Business

The internet can be the best platform to market your company to a worldwide audience, but when you come up against bad reviews online, you need to quickly take action to solve the problem and protect your online reputation. A…

Reduce Cost of Facebook Ads with Relevance Score

If you’ve accessed your active Facebook ads within this past week, you may have noticed a neat little feature called Relevance Score. via facebook.com Gone are the days of having to figure out on your own just how well an…

5 Ways to Create Even More Content from Your Old Content

It’s inevitable that as you write more articles, creating even more becomes increasingly challenging. Thinking of new ideas and new topics takes effort and time — something a lot of small business owners don’t have a lot of. When you…

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