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4 Website Updates You Should Make Every Month

As a small business owner, you have a lot going on. You wear many hats. Maybe you’ve created your own site, or at least paid a developer to get a basic site created and live on the internet. It’s simple…

How to Manage Your Social Media Influencer Campaigns (and Find Influencers)

If you haven’t tapped into the power of influencer marketing, maybe now is the time to consider it. Instagram — one of the major platforms of choice for influencers — is currently the #1 social network in the world, which…

How to Automate and Recycle Your Social Media Content

With a stark decline in organic reach — Facebook Page users report that their posts only reach 1% of their total followers — many brands are recycling their content to ensure that they get the “most bang for their buck.”…

Social Media Monitoring Tools Especially for Small Businesses

Large companies have been able to enjoy the tools that help them monitor their brand name on social media and search, mainly because they could afford them. It’s not that small business owners didn’t want those capabilities — they were…

Klout.com Has Shut Down — Now What?

If you were a really big fan of Klout, then this past week was probably a sad week for you. The social scoring service that ranked people on their online influence announced a few weeks that the platform was shutting…

How GDPR Affects You, Even if Your Business is Not in Europe

If you’ve noticed an odd surge of emails from companies asking you to accept their updated terms of service or asking you to opt back into their newsletter, you’re not alone. There’s a new data privacy law that’s becoming enforceable…

Is Facebook’s Recent News Feed Update a Threat to Your Business?

Facebook has just announced an update to the news feed algorithm. The social media giant is continuing to push for more posts from friends and family, and less from businesses, brands, and publishers. This update means that posts made from…

How to Utilize the Holiday Spirit in Your Marketing Campaigns

Holidays are a time for family, friends, traditions, and sentiment. Most of us think of the holidays and are instantly flooded with memories of putting up lights and decorations, buying gifts for loved ones, and sitting around the dinner table…

Holidays and Giveaways, the Match Made in Heaven

How to Run a Holiday Giveaway on Social Media The holidays are here and it’s no secret that more and more people are doing their shopping online. It’s more convenient, easy to compare deals, and shopping online allows you to…

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