Now more than ever is the time to make sure your website looks good and functions well on devices of all screen sizes. A whopping 56.75% of all global website traffic came through mobile phones in 2021. That’s a huge increase from just ten years ago, when phones only accounted for 6% of website traffic in 2011, and the number of mobile users grows exponentially every year.
Businesses missing out on that traffic are also missing out on money in the bank.
Sales & ROI
In reality, your website doesn’t need to have an online shop to be driving your revenue. Even if your site is purely educational, or acts as a simple online business card, losing a website visitor is the same losing a potential client or customer.
If someone has trouble navigating your site on their phone, or seeing your content because it’s too small on their screen, they aren’t going to stick around to give you their business. They’re going to go right to your competitors who DO have mobile-friendly sites.
The sales statistics are certainly compelling: 58% of all purchases made through multiple devices are using mobile over desktop to close the sale. Losing all that revenue can be damaging to any business, or at the very least keep it from growing.
Don’t Get Punished by Google
Did you know that Google cares about the mobile-friendliness of your website? If you don’t pay attention to the mobile experience, you won’t be happy with Google’s punishment. The search engine giant won’t even show your websites in its search results, because they think you provide a bad experience.
Even if you’re paying top dollar for search engine optimization (SEO), your site may not even rank in some cases. Google takes mobile-friendliness very seriously, and its web crawlers specifically look at the mobile version of websites to judge it.
If you want to be competitive, a good mobile experience is essential for both your website visitors and for you.
What is a Good User Experience?
Okay, let’s demystify what it means to have a mobile-friendly website!
One easy change is making sure the text size is big enough so that people don’t have to squint to read it. No one wants to have to bring their phone up to their nose so that they can see what’s on the screen. Likewise, your buttons should be big enough for people with clumsy fingers–please don’t make uncoordinated people like me have to click around 100 different times just trying to navigate to the next page!
Another important aspect of a mobile-friendly site is to make sure that your Call to Action (CTA) is above the fold. The last thing you want to do is make your website visitors work for your content, and that includes forcing them to scroll down the page just to see your CTA or what next steps they should take.
Keeping your most important CTAs above the fold is difficult, because you may not have a lot of space. You might need to make changes to the mobile version of your page such as resizing your images, or reducing the amount of text so that you aren’t showing big walls of text and forcing people to scroll too much. It takes work, but a mobile-friendly website is worth everything you put into it and then some.
With over half of all traffic coming through mobile devices (and that number is growing!), who wouldn’t want a mobile-friendly site?
Making Your Site Mobile-Friendly
If you’d like us to assess your mobile website and help you create a better experience for your customers, let’s chat! Click here to schedule a free 20-minute consultation.