Hate Your Website?

Your website is like an employee that works for you 24/7/365.  You don’t have to pay it much, and it never complains.  Unfortunately, it also never barges into your office and says, 

“HEY BIG BUSINESS OWNER! I need some attention here. I know you’re busy, but I’m flailing in the wind out here.  I could be doing my job 1000% more effectively if you just…”

Just what?

Sometimes you don’t know what you don’t know.  You have bills to pay and people to manage and….and….and…isn’t the website FINE?  Maybe.  If you just don’t look at it.

NO!  Wrong answer. 

You could be spending a little bit of time and money to make a whole lot more.  Your website could be shortening your sales cycle, offering customer support, bringing in new business 24/7/365. That’s called Marketing ROI, baby!  That’s how businesses are built without burnout.

If you hate your website because:

  • It’s ugly.
  • It’s outdated.
  • It’s not doing its job.
  • You can’t update it yourself.
  • No one is visiting it.
  • You’re not getting any leads — or worse — you are scaring off people who are impressed by you in person

Then there are two ways we can help you.

Website Audit

Often you know your website is not working, but you’re not sure why. You can see that your website isn’t attracting website traffic or leads, but you have a blind spot as to how to fix a problem you can’t even see. We’ve had clients tell us “no one gets online leads in OUR industry.” Oh really? We love the challenge – and our clients love us when we prove them wrong!  Our marketing experts each have about 20 years of experience and a carefully trained eye for what works and what hurts your online presence. A website audit is a low cost, low risk way to get professional advice on how to improve your website.  Think of it like an interior decorator who tells you to paint a wall and move a couch to the other side of the room.  A web audit is perfect for someone who mostly likes their website, but thinks it could be more effective.  We’ll provide a written report that helps you understand:

  • Navigational Flow / Usability
  • Professionalism of “Look and Feel”
  • Top-Level Content Review
  • Lead Generation Triggers and
  • Search Engine Optimization

Are you ready to dust off your old website and make your online presence shine again?

Website eBlueprint

If you already know you need a new website – or a major remodel – then it’s time to hire an architect to draw up the website blueprints. 

Because we haven’t yet developed mind-reading capabilities (and readily admit we will be the first to sign up for that technology when it becomes available!), we recommend that clients purchase the Website eBluePrint before signing up to buy a complete website. It’s no different than hiring an architect before you bring in the contractors to build your house.  Yes, we have lots of “standard” websites we can implement for you to keep the costs down, but regardless of what you choose – standard or highly customized, it’s important to do this discovery so you get exactly what you want at the price you expect.

Every website company has to do this discovery as part of the website development, but they bundle the pricing into the whole website – which is fine, except it locks you into working with them and it leads to surprises and unexpected expenses down the road.   We believe in building the plan, then working the plan.  It reduces both cost and risk!

There are very few website development companies that will allow you to be active participants in designing your website without locking you into a building contract. That is because they don’t want to you to shop around for better options. We are confident in the products and services that we offer so we will design a website blueprint without locking you in. If you do decide to have us build your new website, we will let you apply $250 of the total cost of your website blueprint to any website development project over $1,500. This purchase is NO RISK. After ordering the Website eBlueprint, we’ll set up a conference call and go over the steps of the process. If there’s not a fit for any reason in that first meeting, we will happily refund your purchase 100%.  

NOTE: The $595 website blueprint is only available for small websites with fewer than 20 pages of content.  If you need a quote for a larger site or a site with sophisticated workflows, please contact Terry Silberstein at terry@artofonline.com.