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Social Media Marketing Implementation Course

With so many sites and add-on applications, you may know your target market and be ready to reach out to them, but aren’t sure where or how to start, or what the quickest, most efficient way is to go about this process.

That is where we come in!  The Art of Online Marketing can help you navigate the confusing and overwhelming waters of Social Media Marketing.  Let us show you step-by-step, site-by-site where to start, what to do, and how to master and capitalize on these exciting new tools!  Join us for a 7-session course that helps you navigate your way through the following:

Enroll Today for our Powerful 7-session Social Media Implementation Course and be part of the first 100 students to get the Early-bird pricing of $399 (43% off our regular price!)

What will you learn?  Read the overview of each 90 minute training session below…remember, if you want to win the race, you first need to learn how to walk!

Session 1 – Developing Your Social Media Strategy

  • An overview of how to best use social media to promote business
  • The importance of developing a strategy to manage your social media efforts and your time
  • Which sites are crucial to participate in
  • What activities are required to make your efforts meaningful and successful
  • How to evaluate results and modify your actions for enhanced results

Session 2 – Capturing and Converting Leads

  • Relationship building/list building for increased sales opportunities
  • Using a lead capture page with a compelling offer to increase your list of interested prospects
  • Developing a drip mail campaign to make sure you have better conversion rates!

Session 3 – Facebook for Business

  • Benefits of using Facebook for enhancing current and establishing new business relationships
  • Facebook etiquette that will keep you from being ignored
  • Business applications you can use with Facebook for more effective online marketing
  • How to build a Facebook page and befriend people and develop a strategy for growing your business

Session 4 - Twitter for Business

  • Benefits of using Twitter for enhancing current and establishing new business relationships
  • Twitter etiquette that will help you be seen
  • How to build a Twitter page, friend people and develop a strategy for growing your business
  • Powerful applications you can use to make your Twitter life easier and more beneficial

Session 5 – LinkedIn, Plaxo, Social Bookmarking for Business

  • Do I really need LinkedIn if I am on Twitter and Facebook to effectively market online?
  • What is Plaxo and how will it benefit my business?
  • What are Social bookmarking sites (StumbleUpon, Delicious, Digg, etc) and how do they benefit my business?

Session 6 – Blogging for Business

  • Blogging – What exactly is it and how do I do it to increase my business?
  • Where should I do it (Typepad, Word Press, etc) so that it is easy and efficient?
  • How often is it necessary for blogging to be considered effective?
  • What should I say so that I am attracting traffic and interested people?
  • How do I get people to care what I have to say and sign up for my blog?

Session 7 - Optimizing Content using Videos, Photos, & SEO Basics

  • Using videos and pictures to enhance your brand and build your online business.
  • How to place videos on YouTube, TubeMogul, Vimeo, etc. quickly and easily.
  • Learning the basics of SEO

YES! Sign Me Up! I am ready to register for the Powerful 7-session Social Media Implementation Course while seats still remain!

When you have completed the Social Media Marketing Implementation Course, you will be ready to:

  1. Determine which sites and activities to spend most of your time for the most results
  2. Set up accounts for the Social Networking sites you are interested in
  3. Actively participate in the sites to start generating leads
  4. Search for your most qualified prospects on these sites
  5. Capture the contact information of qualified leads and develop a relationship with them in an effort to convert them to clients
  6. Have a list already established from your classmates and teachers
  7. Create partnerships with other Social Networkers that can help get the word out about your business

All Webinars include examples, work sheets, and home work to help make sure you are applying what you learn, building a foundation for the next step, and ultimately becoming a successful marketer!

Don’t miss out on this important facet of your overall marketing!  Enroll Today!

Course Price:  $693 ($99/session)

If you are one of the first 100 people to register, you save more than 43% and will pay only $399!

This training class can also be customized for your specific organization or target market and can be given in a condensed version or its full length in a live workshop format.  Please e-mail us or call 949-743-1444 for more information.

YES! Sign Me Up!