http://www.theartofonlinemarketing.com Online Marketing Training Mon, 06 Sep 2010 08:48:37 +0000 http://backend.userland.com/rss092 en Everyone loves the fancy marketing stuff.  Die-cut brochures.  Lumpy mailers. Flashy websites.    Like fancy football plays, fancy marketing is exciting when it works!  That Hail Mary play might save the game, but it probably wouldn’t be necessary if you had strong blocking and tackling.  Games and business are primarily won ... http://www.theartofonlinemarketing.com/index.php/2010/09/5-fundamentals-of-online-marketing/ When beginning a Social Media Marketing campaign, a great goal to have is to build brand loyalty for your product or service. Social Media Marketing Tools can be used very effectively to reinforce to your customers what your brand really stands for. If your customers believe in your mission, in ... http://www.theartofonlinemarketing.com/index.php/2010/08/using-social-media-management-to-build-brand-loyalty/ Social Media sites, such as Facebook, Twitter, Linked In, and the other hundreds of social networks out there, can be great avenue to help your business generate tons of traffic to your company website. Increased traffic means new prospects and new prospects means more business. The first step to keep in mind ... http://www.theartofonlinemarketing.com/index.php/2010/08/using-social-media-marketing-help-generate-new-prospects/ Write your website "copy" in the language of your target market, unlesss of course you want high bounce rates, bored readers, and higher sales for your competition.  Easy to understand, well-written website copy is one of the MOST important aspects of having an effective website.  Do NOT use jargon or ... http://www.theartofonlinemarketing.com/index.php/2010/04/stop-coughing-out-industry-jargon-and-other-website-copy-mistakes/ Do you love your website?  I mean, it's branded, easy to navigate, generates high conversion rates automatically using great built-in marketing tools, and basically gets an A+ for getting the job done?  If you answered yes, congratulations and well done! If I ask you whether making changes to your website is ... http://www.theartofonlinemarketing.com/index.php/2010/04/saving-time-and-money-on-web-site-editing/ Do you need a medical intervention for your sick website? Nearly 95% of all websites are suffering from some type of illness. The illnesses can range from a very mild cold to a serious case of the swine flu!  Some websites even need immediate hospitalization, an IV drip and to be admitted ... http://www.theartofonlinemarketing.com/index.php/2010/04/do-you-need-to-treat-your-sick-website/ On June 10th, 2010, Adrianne Machina of The Art of Online Marketing will be conducting a day-long Introduction to Social Media Training seminar, sponsored and hosted by the University of Wisconsin - Madison's Department of Continuing Studies. The first class, held March 31st, sold out quickly so if you are interested ... http://www.theartofonlinemarketing.com/index.php/2010/04/social-media-training-in-madison-wi/ People often wonder....do I need a professional SEO service?  Or should I be using social media for marketing?  Is there any overlap? The answers are: Maybe. YES! and YES! One of the goals of your social media marketing campaign strategy should include search engine optimization - being found online!  Increasingly, the search engines are factoring in results from your ... http://www.theartofonlinemarketing.com/index.php/2010/04/social-networks-marketing-and-seo/ In the Social Media Training program we run, we continually remind our students how important it is to have a email nurture program in place.  Once you meet people - online as part of your social network strategy - or offline in real-life business networking, you need a fast, consistent way ... http://www.theartofonlinemarketing.com/index.php/2010/04/optmizing-marketing-with-email-a-392-improvement/ How to Gain Instant Access to More Referrers than Ever Before Would you like to exponentially grow your networking activities and ensuing referrals? If the answer is, “Yes!” You need to actively participate in the world of Social Networking...and you might consider taking some Social Networking Training to get started in the right ... http://www.theartofonlinemarketing.com/index.php/2010/03/instant-access-to-referral-through-social-networking-training/