Orange County Website Designers | Orange County SEO | WordPress Website Design Tustin, Costa Mesa, Irvine, Long Beach, Santa Ana, Newport Beach, Seal Beach | Orange County SEO Firm 2017-07-28T11:39:34Z http://www.theartofonlinemarketing.com/feed/atom/ WordPress Rachel Perlmutter <![CDATA[Don’t Let Cyber Criminals Put You Out of Business]]> http://www.theartofonlinemarketing.com/?p=10036 2017-03-02T03:47:08Z 2017-02-13T11:11:21Z

FREE WEBINAR
March 2, 2017 at 11am-12pm PT
Click here to register now

Companies, regardless of size, rely on critical business data to succeed and flourish.

What would happen to your business if someone accessed your data and sold it to criminals for identity theft or credit card fraud? Or they held it ransom not letting you access your own records until you paid them a fee?

What if they hacked your website and replaced your content with violent or lewd images?

Sadly, these scenarios are now a common occurrence that businesses need to protect themselves from all the time. Organizations of all sizes can face significant financial losses if they lose sensitive data and in many cases the costs to recover can literally put them out of business.

Come join us for an exciting discussion between Aly McFarlane, Managing Partner at Benchmark Information Technology and Rachel Perlmutter, Co-Founder of The Art of Online Marketing who will discuss how small and medium sized businesses can protect their business from devastating effects of data breaches.

Click Here to Register Now for this webinar being held March 2 from 11am – 12pm PT.

]]>
0
Rachel Perlmutter <![CDATA[Big Changes for SEO Put Your Mobile Site in the Spotlight]]> http://www.theartofonlinemarketing.com/?p=10020 2017-02-08T07:25:52Z 2017-02-08T07:25:52Z The changes to Search Engine Optimization (SEO) that began last summer are now culminating in a very big way. For a while now, we’ve been told that we need to make sure our websites are responsive, and to work on getting our sites as mobile-friendly as possible. We now know that these suggestions have been leading up to a BIG change: search engines are about to make a “flip” and start using a website’s mobile version as the first source for search ranking signals.

Traditionally, search engines have looked at the desktop version of websites first and foremost. This is all about to change, and the initiative is called the “Mobile First” index.

But what does this mean, and is it really as significant as it sounds?

As with any update of this sort, no one knows with certainty what will happen when the change goes live. For the moment, it’s largely in the testing period. However, based on what we know from testing and how we interpret Google’s information, effects of the update could be rather minimal. As long as your website is responsive, you should have no need to worry. For the more technically-minded, there won’t be any difference between your desktop website’s title tags and your mobile website’s title tags – or in other words, it doesn’t matter which one search engines are looking at.

On the other hand, if your website is not responsive and you are using a separate mobile site instead, the answer is simple: you just need to make sure that your on-page SEO matches from desktop to mobile.

The other big question in the land of SEO is whether or not search engines are going to keep a separate index of mobile sites and desktop sites. This is what they’ve done up until now, according to our testing. However, we are now getting mixed messages from Google contacts that have ranged from a simple “no” to “we aren’t sure yet”. While the answer to this question won’t much impact the regular Joes and Janes, it could be important to SEO marketers because of the way it might subtly change the way we approach a campaign in the future.

Ultimately, we don’t expect much to change from this update. As a matter of fact, we asked what will happen if you don’t have a mobile site and were told, “In that case, it will just default to the desktop version like it does now.”

Got questions about SEO? Let us help! Call our team of marketing experts today at 1-800-764-8528.

]]>
0
Rachel Perlmutter <![CDATA[Your Free Marketing Planning Guide For 2017]]> http://www.theartofonlinemarketing.com/?p=10014 2017-02-08T06:16:03Z 2017-01-08T05:54:16Z

If you’re like so many businesses today, you haven’t started planning your marketing strategy for the year. Don’t start off 2017 without a roadmap to your success in place! Too many people get so far behind in their marketing planning that they end up in a panic. They find themselves with no new leads or customers to support their cash flow, and then they throw together plans to try to solve a now-dire situation. But, this doesn’t have to be you.

To get you started on the right foot, The Art of Online Marketing is offering you a gift for being part of our community. We are giving you a simple-to-follow Marketing Planning Guide, and all you have to do is click the button on this page to get your complimentary copy now. You’ll also have the opportunity to schedule a free consultation with our team to review your plan.

In this Guide, you’ll find everything you need to help you get this year’s marketing strategy crafted, organized, budgeted, and scheduled. You’ll also learn:

  • How to define your target market
  • To create measurable & achievable goals
  • How to craft a winning marketing message
  • The best advertising tools to reach your audience
  • And so much more!

Don’t put off planning your marketing strategy and then end up scrambling in frustration and desperation because your business is slowing down horribly in the 1st quarter. Start off the year with a strong plan in place to make sure you generate more leads and more business right away!

Download the FREE Marketing Planning Guide
]]>
0
Rachel Perlmutter <![CDATA[Is Facebook Update Bad News for your Business?]]> http://www.theartofonlinemarketing.com/?p=9761 2017-02-08T05:45:37Z 2016-07-12T06:33:32Z Facebook just announced that they are updating their News Feed algorithm to prioritize posts from friends and family above posts made by Facebook Pages. In other words, everyone will be seeing content like pictures, videos, and other posts from friends and family at the top of the feed, while pushing page updates further down. Essentially, the posts made by those you know are now going to be taking top priority. If you have a business Facebook Page, this is going to be a bit of a curveball!

So what does this mean for your Business Page traffic? 

Facebook expects that this update may cause reach and referral traffic to decline for some Pages. The exact impact on your Page’s distribution and other metrics will depend on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content while getting comments and reactions on the shared post from friends, there will be less of an impact than if the majority of your traffic comes directly through your Page posts.

This means that shareability is even more important than ever before to your Page! Pages whose content gets shared (along with other engagement like comments and reactions) will not see as much of a decrease of traffic. It will be more important than ever to create posts that people will want to interact with, not just posts you think your audience would appreciate.

What kind of posts will your audience share? 

 The New York Times recently conducted a study and report to determine the “Psychology of Sharing” and found these 5 reasons why audiences share posts:

  1. Your audience thinks the content is interesting, entertaining, or otherwise valuable.
  2. The content helps us define ourselves to others and reflects our values, interests, and identity.
  3. We create, build, and enrich personal relationships by sharing.
  4. Sharing creates a sense of self-fulfillment and it satisfies different personal desires.
  5. We want to get the word out about things that matter to us and educate others.

So take this time to reflect on your Page’s content and content strategy to make sure you and your social media team ask yourself before you post:

  • Does this fall into one of my audience’s reasons to share?
  • Is this content specific to the type of Page that I am?
  • And am I spending quality activity on my Page?

Don’t let this updated News Feed algorithm reduce your Page’s traffic! You can use it to reconsider some of the best content strategies. If you still have questions or need support with your social media marking strategy, we’re always happy to help. Click here or call us today at (800) 764-8528.

]]>
0
Arie Silverman <![CDATA[How to Use #Hashtags]]> http://www.theartofonlinemarketing.com/?p=9577 2017-02-08T04:48:50Z 2016-02-18T12:30:12Z Hashtags are a largely misunderstood and yet excessively used component to almost all social media platforms including Facebook, Twitter, Pinterest, Instagram, Tumblr, Google+, and more. Hashtags are an incredibly important tool for marketing your business, acting as a key driver of online engagement when used successfully.

So what is the best approach to using hashtags? What’s the best strategy to integrating them into your business campaigns to help you generate results? We’ve outlined some great tips to help your business leverage hashtags and create more successful social media posts and campaigns.

  1. Categorize the Message of Your Business

Hashtags are ideal for organizing content so that people can easily find posts related to a particular topic they’re interested in. When you create a social media post, use hashtags to brand, categorize, or further describe and show the value of your message. For example, if your post relates to #business, #beauty, or a #sale, include the hashtags. This is critical in promoting the content of your business.

You can categorize even further by adding tags such as #marketing, #B2B, and even give particular posts their own unique hashtag like #AOMtips for posts that relate to a certain subject or event.

  1. Extend Your Reach

On top of defining content, hashtags can also extend your reach. They act similarly to SEO keywords, except that the hashtags you should use are already popular and well known to an audience. When you use hashtags that are frequently searched, it will increase the likelihood that your posts will appear in hashtag searches and reach more people.

You can also measure the popularity of trending tags by looking in the social media platform you’re using, like Twitter and Instagram. This is a great way to help you choose hashtags for your business. Think of it as finding a starting point to identify the best tags to include in your post.

  1. Starting a Topic Trend

Hashtags are an excellent way to get creative online, giving business owners an opportunity to start something unique with your audience that is specifically associated with your business or message. When you choose to develop a hashtag trend, it’s important to stay consistent and relevant with your overarching goal. Or, alternatively, you can use pop culture references and align them with an aspect of your business. This technique is a great way to demonstrate that you are connected to your audience, and will help to keep you relevant and on their minds. 

  1. Use Hashtags based on the social media site

It may sound like we’re going against common sense, but hashtags are most useful when they aren’t overdone. Too many in a post will make it look like cluttered spam, which deters people from paying attention and could even cause them to unfollow your business. We recommend using only 1-3 hashtags per post on Google+, Pinterest and Twitter.  Instagram and Facebook are exceptions to this rule.  Engagement has actually been shown to decline for Facebook posts that use hashtags according to a recent study.  Additionally, Instagram uses hashtags heavily and the magic number there seems to start at 5.

Ultimately, hashtags have become an essential aspect of social media campaigns and strategies. They organize your posts and make certain topics easy to find, while also providing you a soapbox for particular things that people are already interested in and searching for. They can even help you start trending topics online, giving your business the opportunity for increased followers, leads, and sales. Best of all, this great little social media tool will help your business stay relevant and accessible!

If you’re interested in creating successful social media campaigns but don’t know where to start, The Art of Online Marketing is offering a free consultation to help you get started. Call us today at (800) 764-8528.

]]>
2
Arie Silverman <![CDATA[Why Are WordPress Plugin Updates So Important?]]> http://www.theartofonlinemarketing.com/?p=9552 2016-01-12T06:45:45Z 2016-01-12T04:48:24Z Have you ever seen a notification in the backend of your WordPress website that an update is ready for one of your plugins? Or maybe you see several updates, or a lot? Do you let the numbers increase steadily, and simply ignore them for fear of messing up your site? After all, these little plugin updates can’t be that important, can they? Wrong! WordPress plugin updates are needed to keep your website safe and secure, patch bugs, and provide new features and functionality. In fact, if you aren’t updating your WordPress plugins, your website is extremely vulnerable in a very big way.

wp_pic1

WordPress plugin updates are most often issued to fix security issues in the software, making the updates integral to keeping your website safe from hackers. Over 85% of hacked WordPress websites have not been updated, leaving them predisposed to attacks and malware. If your WordPress software isn’t updated frequently, your site is practically guaranteed to be hacked at some point. This is because hackers and other malicious groups keep track of vulnerabilities in the software, which they begin to exploit as soon as they discover it. That’s why it’s so vital to update a plugin as soon as one is released, to keep your site safe.

And not only does hacking result in losing valuable content and prospects, you can even lose your spot in search engine rankings! Google actually looks for websites with malicious code and de-indexes them. This is great news to the rest of the world, but if a hacker puts blacklisted code in your site, you’ll be stripped of your Google ranking and prospects will have a much harder time finding you online than before you were hacked.

If you’re afraid that updating a plugin is going to break your website, this is a valid concern. Some updates aren’t compatible with an existing theme or plugin, resulting in issues and messed up coding. WordPress doesn’t provide an easy guide or method to updates, so it can be scary to click that “update” button when you aren’t sure how it’s going to turn out.

But, it doesn’t have to be that scary, and updates are still a necessary part of having a website. One thing you can do is simply back up all of your data every time you update a plugin, and you’ll have a cushion if anything goes wrong. If you don’t have the time or expertise to update your WordPress website yourself (it’s okay, that’s most business owners!), The Art of Online Marketing has a variety of maintenance plans to take care of your WP updates and backups for you. To ensure that your website and search engine rankings stay safe and at optimal performance, call us for a free consultation today at (800) 764-8528.

]]>
0
Rachel Perlmutter <![CDATA[Why Your Business Should Be on Instagram in 2016]]> http://www.theartofonlinemarketing.com/?p=9446 2016-01-01T04:54:43Z 2015-12-25T07:53:35Z Instagram has made incredible strides as a social media dominator this year, having transformed from a trendy hangout for teens into a promising networking site for businesses. It has grown to 400 million active monthly users, and an impressive 34% of all US Internet users use it. Those US users alone spend 12 billion minutes a month on Instagram!

If you’re looking to market your business, you should definitely be interested in the opportunity to establish yourself on this amazing image-centric website. What’s more, these statistics aren’t the only compelling reasons why you should be on Instagram in the New Year! Let’s look at what Instagram really has to offer your business.

  1. Instagram is beating out Facebook AND Twitter in brand engagement.

    A recent report has revealed that while brands tend to have a larger following on Facebook and Twitter, it’s their Instagram that has the most engagement. What makes Instagram so successful? The fact that it centers around visual content, which leads us to the second reason you should be using Instagram…

  1. Instagram puts emphasis on visual content first.
    Visual content is the most successful content today. Unfortunately, Twitter doesn’t make it easy to upload images since it takes up part of your already-tiny character limit. Meanwhile, Facebook puts the text before the images and makes viewers wait for the visual instead of offering the instant gratification they crave. With Instagram, the visual easily takes center-stage and it doesn’t limit your picture dimensions either.
  1. No need to worry about character limit.
    While visual content is the key, it’s also important to describe it with words. Unlike Twitter, Instagram has a robust character limit of 2,220. And as we mentioned above, Instagram puts your text below the image so that views don’t have to wade through it first.
  1. Instagram won’t hide your content with algorithms.
    A huge drawback of using Facebook for your business is the ever-changing algorithms that work against you getting your content in front of people. It isn’t enough to just post content on Facebook and expect engagement. Organic reach has been declining, with a greater emphasis on promoted posts. Instagram does not utilize algorithms to limit what users see. If someone follows your business, your posts will appear on their feed.
  1. Instagram uses #hashtags and other unique features that get you found.
    Instagram has several tools that are great for marketing. The Explore feature helps users find relevant content based on the current trending hashtags, as well as what followers are currently “liking”. While Twitter allows you to look up hashtags, Instagram has streamlined and improved this feature. Meanwhile, the Search function can help you discover what content is performing well in areas you’re interested in.
  1. Instagram was born on mobile.
    90% of all US mobile users spend time using Internet on the go. Instagram was designed as a mobile app, making it the most successful social media app today. Mobile use is only increasing, so if you want to increase your mobile presence for 2016 you should establish your business on Instagram.

Instagram is an incredible social media platform that has easily evolved beyond our expectations, and we see it only growing stronger in the New Year as it continues to make improvements and grow. It already offers an array of valuable features, and has proven itself to be a competitive networking platform even compared to the giants of Facebook and Twitter. If your business isn’t on it already, we recommend getting an account and including it in your marketing strategy for 2016.

]]>
0
Rachel Perlmutter <![CDATA[The Mobile Micro-Moment Has Changed Digital Marketing Strategy Forever]]> http://www.theartofonlinemarketing.com/?p=9331 2015-10-21T06:49:18Z 2015-10-21T06:49:18Z Every day, mobile devices are becoming less of a luxury and more of an extension of ourselves that we can’t live without. We rely on our phones to wake up in the morning, remind of us our calendar schedules, communicate with the family, and even get in an extra five minutes of work when we wait in line or stand at the ATM. Meanwhile the rise of mobile consumerism has revolutionized the world of marketing, and if businesses don’t keep up they’ll be left in the dust of their competitors. That’s where the mobile micro-moment comes in.

As consumers, we’re bombarded with pesky ads and marketing messages more than ever before. So what do we do? We tune them out! Mobile devices let us engage online on our own terms, which means when we aren’t looking for ads we feel like they’re more annoying than helpful. That’s why context is key when it comes to marketing on mobile.

Micro-moments are the small spaces in between when consumers are open to marketing influence. It’s when they want some help with informing their choices or making decisions. In other words, micro-moments are when consumers search their mobile device thinking, “I want to know”, “I want to go”, “I want to buy”, and “I want to do” moments. If your business wants to cash in on these moments, it needs to:

  1. Be there – Anticipate and prepare for the micro-moments of consumers in your industry.
  2. Meet their needs – Be relevant for what consumers are looking for in the moment.
  3. Be fast and efficient – Mobile users want a quick and smooth experience. Don’t keep them waiting with a slow mobile site or a shopping cart with too many steps.

Micro-moments are your time to shine as a business. They are the mobile opportunity for you to be there for a consumer who’s looking for what you provide, and to fill their need without time to waste. For more information on micro-moments, check out this helpful resource. And if you’re looking for help on how to take advantage of these mobile marketing gems, we’re offering a free consultation! Call us today at (800) 764-8528.

]]>
0
Rachel Perlmutter <![CDATA[41 of the Best Sites for FREE Stock Photos]]> http://www.theartofonlinemarketing.com/?p=9293 2015-10-12T15:26:25Z 2015-10-12T06:02:47Z The perfect stock photos for your website, blogs, and social media posts are out there… but it can be a daunting task to find them. What’s worse, it can be EXPENSIVE. Due to legal issues and monstrous penalty fees, you don’t want to just use your favorite images from a cursory Google image search.

So, how do you find beautiful stock images without the often outrageous prices? Turn to websites with FREE high quality photos!

Below, we show you exactly where to find them.

We’ve compiled a comprehensive list of websites where (at the time of compiling this list) you can get gorgeous stock images that in most cases charge no royalties or fees (although in some cases, you will need to give attribution to the photographer).

Bookmark or favorite these websites and never worry about expensive stock photos again!

  1. BigFoto
  2. Crow the Stone
  3. Cupcake
  4. Death to the Stock Photo
  5. Designer Pics
  6. Epicantus
  7. Foodies Feedspic2
  8. Free Nature Stock
  9. Free Stock Image Point
  10. GetRefe
  11. Good Free Photos
  12. Gratisography
  13. ISO Republic
  14. Jay Mantri
  15. Jeshoots
  16. Life of Pix
  17. Little Visuals
  18. MMT
  19. MorgueFile
  20. Moveast
  21. New Old Stock
  22. Photo
  23. PicJumbo
  24. PickupImage
  25. Picography
  26. Pixabay
  27. Plixs
  28. Public Domain Archive
  29. Re:Splashed
  30. RGB Stock
  31. Skitter Photo
  32. Smithsonian
  33. Snapwire Snaps
  34. Splitshire
  35. Startup Stock Photos
  36. StockVault
  37. StokPic
  38. Travel Coffee Book
  39. Unsplash
  40. UPICM
  41. Wylio

If you need help with your web design or if you have any other online marketing needs, The Art of Online Marketing has you covered. Call us today for a free consultation at (800) 764-8528.

]]>
0
Rachel Perlmutter <![CDATA[Key Features of Successful SEO]]> http://www.theartofonlinemarketing.com/?p=9225 2015-09-28T10:11:05Z 2015-09-28T09:03:15Z Is your website a needle in a haystack buried among the trillions of other websites fighting to get people’s attention?

If so, we’ve put together some info to help you understand some of the aspects necessary so you can get your website found online with Successful Search Engine Optimization (SEO). SEO isn’t just about keywords or mobile optimization. There are several key features to consider when forming an SEO strategy that’s going to succeed and get you the search engine rankings you need to stand above your competition:

kf-21. Time on each page
Average time on page is the average amount of time that your website’s visitors spend on a specific page. This is a good metric to see if your website visitors are actually reading your content.

Search engines use this metric of average time spent on each page when figuring out your website’s ranking. There isn’t necessarily a fixed number as to how long you want visitors to stay, but we have found at least 2 minutes per visit has been helpful. This is sometimes referred to as “Dwell Time”. It can become even more important as a ranking factor if a visitor has left your competitor’s site quickly and then come to your site.

2. Bounce rate
Bounce rate is simply the percentage of website visitors who only viewed a single page on your site, and who stayed on that page for less than 30 seconds.

If you have a high bounce rate, it may not be just your content that needs improving, but your SEO as well. Things to consider for your bounce rate and SEO include relevant keywords, titles, and page descriptions throughout your website.  If people land on your page and find something different than what they were expecting, too short, or not compelling, they are likely to “bounce”.

3. Number of pages viewed
The number of pages viewed is what signifies the quality and/or relevancy of the content your visitors are finding what they’re looking on your site. For example, if most of your visitors leave your website after only viewing one page, it could indicate that there’s an issue with your content. On the flip side, if they’re visiting too many pages before they reach your final conversion page, the process is taking too long.

One of the hallmarks of good SEO is your number of inbound links. If you have a healthy amount of inbound links to a diversified group of your website pages, you will have a proportionately good number of pages viewed.

kf-34. Load time of website
Site speed (also called page speed) refer to how long it takes your website to load.  This plays a huge role in search ranking algorithms. If your page has a slow load time (longer than 1-2 seconds to be safe), search engines can crawl fewer pages, which negatively affects your indexation and rankings.

Page speed is also essential to user experience. Pages that take longer to load will have higher bounce rates as well as a lower average of time spent on the page because visitors won’t wait long for a page to load… they just move on. Websites with long load times will almost always have a poor conversion rate.

kf-45. Amount of content
Size actually does matter when it comes to your amount of web content. However, it’s probably not in the way you think. More words don’t automatically rank you higher, but rather, more content DOES give you more opportunities to rank. What does this mean? Essentially, that you can integrate keywords more often when your page has 500 words as opposed to just 50.  Additionally, more content is likely to keep someone on the page longer if it is if high quality and relevant to the topic the website visitors is interested in.

6. Relevancy of content based on keywords
There are certain areas on your website where your keywords should be located for maximum relevance. It is basic SEO strategy to include your target keywords in these places:

  • On the page, in the body of the content (at least a couple of times but not so much that the text becomes uncomfortable to read), as well as, for example, in the title tag, the H1 and 2 headers, and the image names and alternative text.
  • Inbound links that point to the page should have keyword anchor text, but this text needs to be a low percentage of overall anchor text. It is wise to keep it under 5%, and to make sure the rest of your anchor text is branded, uses your URL variations, and also uses other texts such as “click here”, “visit our website”, etc. This is absolutely paramount if you do not want to get tangled up in Google’s Penguin filter.
  • Keywords need to be placed in areas of high visibility, such as the headline tags, in-document jump links, and image alt attributes.
  • In your URL slug.

Essentially, your target keywords should be included in any place that you have the option of using them!  However, you must also avoid keyword stuffing.  More as, overuse of a keyword on a page will result in Google realizing that you are just trying to rank the page and this could hurt your overall ranking significantly.

7. Recency of content
Websites with the most recent and up-to-date information on a specific subject rank higher on search engines than websites with older or outdated information.

From an SEO standpoint, this basically means that in order to rank higher on a search engine, you need to make sure that your content stays fresh and updated constantly, otherwise, it could be overtaken in the ranks by websites with more recent content.

8. Interlinking between pages on the site
kf-5
Internal links are links that go from one page on a domain to a different page on that same domain. They are typically used in the main navigation.

Internal links are vital to both visitors to your website and to search engines, both of which will use them to navigate around your pages. If you want good SEO, you will need to create internal links for search engines to crawl as well as for your visitors to use.

kf-69. Mobile friendly
When your website is mobile-friendly, it means that visitors using mobile devices such as smartphones and tablets have an experience that is optimized for their device. Website design, website structure, page speed, and other elements all ensure the quality of a visitor’s mobile experience.

Search engines, especially Google, now prioritize mobile-friendly websites in both mobile searches and desktop searches. If your site doesn’t have mobile optimization, you’ll be penalized with lower search engine rankings.

In order to create a successful SEO strategy, you will need to consider all of these elements and build a plan around them. If you’re interested in achieving high search engine rankings that give you the boost you need to beat your competition, the Art of Online Marketing can help. Call us today at 1-800-764-8528 to schedule a free consultation!

]]>
0