Category Archives: Social Media

Social Media for Business

What does having a compelling social media presence mean?

Social media — by now you’ve heard this term used so often that it’s hard to believe that the “explosion” of social media really only came into popular usage several years ago, despite the Internet being around since the 80’s. People have been connecting to each other online for a
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Now is the time to increase your Facebook efforts

It’s no secret that Facebook is one of the largest and most popular social media networks out there. And it makes sense that online marketers use Facebook to reach their audience. But even in the midst of all the negativity surrounding the tech giant these days, there has never been
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Motiongraphic: Mind-blowing social media facts to know in 2014

We are almost halfway through 2014 and social media shows no sign of slowing down. If you’re not already actively tweeting or posting to Facebook, you’ll need to get your business on there now before you’re too late to the party. It’s easier to jump in while it’s hot, because
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4 powerful tips to attract money-in-hand customers on LinkedIn

The popular professional social network LinkedIn is a great place for referrals and gaining business — you just don’t know it yet. While the number of accounts being created on LinkedIn is increasing by the minute, it’s just that many more people are confused about what they should do next
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4 photos you should always post to your Facebook page

Some photos are too cliché. Some photos are too expected. But there are always a few photos that will always resonate with people. Not that any of these photos will bring about more revenue or will cause a Facebook user to consider purchasing from your brand, but because these types
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X-Men of Marketing: Assembling your dream team

If you’re like most small business owners, you’re probably the only one doing the marketing for your brand. Or, you have assigned maybe one person to overlook your email campaigns and social media accounts. That has to change. In the new era of business, marketing shouldn’t be left to just
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3 ways to convince someone to get into social media

We all know at least a few people who refuse to participate in social media. And while everyone has their reasons why they prefer not to, there are plenty more reasons TO do it, especially if you own a business. Whether you’re an entrepreneur or a corporate ladder-climber, being active
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Ways to take advantage of Twitter’s photo tagging feature

Last week, the micro-blogging platform announced two new features that will delight avid Twitter users — one will allow you to tag up to 10 Twitter accounts in a photo, and the other will allow up to four photos in one tweet. Sure, these features has been around on other
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3 pricing methods to increase sales in your business

Whether you’re struggling to meet sales goals for the end of the month, or thinking ahead about increasing sales within the next year, take a break from marketing and sales techniques and look at your business’s cash flow. You don’t have to add a lot of time or inventory to
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Help! My Facebook page reach has fallen!

A recent report published by Social@Ogilvy called Facebook Zero only solidifies what we all already know: Facebook brand page reach and fan engagement are falling. The days of using this powerful tool for "free" are seemingly coming to an end, and it’s about time marketers figure out a way to
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3 things your business needs to do on Pinterest in 2014

For many retailers, Pinterest is driving a lot of traffic to their site, and converting more customers than other social networks. Aside from being a game-changer in social media, it has also changed the way many users shop online and file DIY ideas to tackle later.But aside from Pinterest being
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3 things your business needs to do on social media in 2014

The social media landscape is always changing, and this past year proved to be one of the most tumultuous. The surprising rise of Snapchat, the tweaks of the Facebook newsfeed algorithm and Twitter’s move to TV are just some of the many headlines we saw in 2013.Staying ahead of the
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Amplify your social media content

A special thanks to Social Reflexion for creating this infographic, and to Steve Wiideman for sharing it on Pinterest. What I love about this particular graphic is how much you can amplify your message by working with multiple social media sites all at once. The question isn’t, “Should I be
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Time Saving Tools To Help You Automate Your Marketing

With today’s ever changing marketing environment, people are desperately trying to do more in less time. Fortunately, technology has provided us with the tools to do just that. Learn how to boost your productivity with the following easy-to-use and inexpensive tools.Automate Social Media UpdatesWrite and schedule your social media updates
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