Category Archives: General

Business owners: Are you leaving money on the table?

When it comes to looking for more ways to bring in extra revenue, most owners don’t even think to look inside their own business. Apple went from being known as the brand that sold personal computers in the 80s to now having a plethora of similar yet distinct products. Now
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Why you should focus on one thing when marketing your brand

The other day I was driving down the interstate, one that I frequently use, and noticed that the billboard that typically houses a McDonald’s ad had changed. They were now advertising their Mighty Wings at only $3. Well, that’s a deal. I thought, I will go and check it out.
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3 things your business needs to do on Pinterest in 2014

For many retailers, Pinterest is driving a lot of traffic to their site, and converting more customers than other social networks. Aside from being a game-changer in social media, it has also changed the way many users shop online and file DIY ideas to tackle later.But aside from Pinterest being
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Top 10 Marketing Books

Every time someone asks me what my favorite marketing book is I feel like they are asking who my favorite child is.I assure you that I love both my children equally, but I also recognize that my children each have their own identity. My daughter loves to be the center
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Ask Jane Corwin About The Importance Of Domains

Normally I wouldn’t talk politics, but when there is a marketing blunder on the campaign trail I simply can’t help myself.Meet Jane Corwin. She was a New York Assemblywoman running for Congress. If her elegant website and well written copy on JaneCorwin.com is any indication of her character, then she
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Is Quora the next big thing?

Questions about Quora? What do you get when former Facebook, Twitter and Google employees get together? Quora— a user edited Q&A-type social media site. The beta version of Quora was launched about a year ago and it was made available to the public in June. At first, the social media
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Facebook partners with Bing for social search

Facebook founder Mark Zuckerberg, who was recently named Person of the Year by Time Magazine, announced a new partnership with an unlikely “Underdog.” Hard to believe, but he was referring to Bing, the Microsoft owned search engine that could only be an underdog next to Google. So why didn’t Facebook
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Social Media and the Holiday Season

Ready or not the Holiday Season is upon us. The exciting and stressful time of year can mean great things for your small business, but you need to have a strategic marketing plan ready to execute. If you’re only now thinking of a strategic marketing plan for the Holiday Season,
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How many ways can YOU be contacted?

I find myself laughing at the overabundance of communication methods as I juggle texting, phone, multiple email accounts, instant message, Facebook chat, Twitter and Skype.  I constantly wonder if there’s a way to streamline my communication.  How can I simplify?Well, Facebook is attempting to become the hub of all that
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