The secret to converting prospects into customers is making the benefits out weigh the risks.…
When my son turned 16, he immediately went out and got a job. You see, he had bought himself a car, and cars cost money for gas and insurance. (A shocking revelation every teenager gets to someday face!) All by himself, with no smidge of input from me, he started as a cook for Pizza Hut. I was surprised to find out how much he absolutely LOVES it! I just hope he takes every opportunity to learn and grow.
AppSumo posted a blog today Lessons Learned from a McDonald’s Manager. I thought it was brilliant. Maybe because I’m a mom. Maybe because I’m a small business owner. Maybe both!
Not only are these four lessons great for my son to learn, I (and my clients) can all benefit from being reminder to:
- Remove everything that’s non-essential. I am especially bad at this step myself because I like variety and I can find good uses for everything, but I also know that paying attention to the non-essential tasks is what throws me into overwhelm.
- What matters gets measured. And this goes for every area of life from the bathroom scale to revenue numbers. If you stop measuring, you’re telling yourself it doesn’t matter.
- Implement systems. My favorite job in the world is implementing systems. Truly! From implementing Infusionsoft to building websites to creating marketing systems to overseeing our TeamworkPM project management software. I love having steps to a process, and cutting out inefficiencies.
- Learn from your customers. Since the world is constantly changing, so is the feedback you’re getting from clients. This process is never done! Our team meets on a weekly basis to improve our services based on feedback from our customers. We’re rolling out new programs and new services on a regular basis.
Throughout my career, I’d treated every job as though I were self-employed. If I wasn’t learning and growing, it was time to leave and take on a fresh challenge! I’m still that way. I hope I can instill in my kids and my clients that we are all a continual work in progress. And that’s OK — as long as we keep improving!