Every time someone asks me what my favorite marketing book is I feel like they are asking who my favorite child is.
I assure you that I love both my children equally, but I also recognize that my children each have their own identity. My daughter loves to be the center of attention. She likes to have her hands in everything and has a knack for excelling at the things she tries because of her ability to adapt. Unlike his younger sister, my son is the quiet observer. He thinks things through and analyses situations before diving in headfirst. When he decides to dedicate himself to someone or something he goes all in, which is why he also excels in the things he is most passionate about. As a mother of two wonderful children with two totally different approaches to life I have learned A LOT!
The same is true about the ten books I listed below. Although each one takes a different approach to marketing, each has helped me grow as a professional in the same way that my children have helped me grow and added unexplainable value to my personal life. I hope they will do the same for you.
|Duct Tape Marketing by John JantschA great book for new business owners, especially “do-ers” who have become business owners. Duct Tape Marketing’s common sense down-to-earth style is easy to read and provides insight as to what’s important in building a solid marketing foundation.|
|Read This First by Ron PloofI recommend this book for mid-to-large size organizations who are struggling to understand how and why to jump into social media marketing.|
|Influence the Psychology of Persuasion by Robert B CialdiniA classic. Why do people make the decisions they do? How can we persuade people to make the decisions we want them to? A client gave me this book and I can see why it’s such a best seller.|
|Blink by Malcolm GladwellPeople make decisions in the blink of an eye – and they don’t really understand their decision process. They “know it” without knowing how they know it. I also recommend “The Tipping Point” and “Outliers.”|
|Permission Marketing by Seth GodinA must read for any Internet Marketer today. Explains why push marketing and SPAM marketing are less effective than simply asking for permission, then following through on keeping in touch the way the customer wants.|
|Selling the Invisible by Harry BeckwithHow do you sell something that people can’t experience until they become your customer? This short, practical book is packed with wisdom.|
|The New Rules of Marketing and PR by David Meerman ScottGive them your good stuff! This is a great book for old school marketers wanting to make the transition to new marketing.|