Monthly Archives: April 2010

Stop Coughing out Industry "Jargon" and Other Website Copy Mistakes

Write your website “copy” in the language of your target market, unlesss of course you want high bounce rates, bored readers, and higher sales for your competition.  Easy to understand, well-written website copy is one of the MOST important aspects of having an effective website.  Do NOT use jargon or
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Saving Time and Money on Web Site Editing

Do you love your website?  I mean, it’s branded, easy to navigate, generates high conversion rates automatically using great built-in marketing tools, and basically gets an A+ for getting the job done?  If you answered yes, congratulations and well done! If I ask you whether making changes to your website
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Do You Need to Treat Your Sick website?

Do you need a medical intervention for your sick website? Nearly 95% of all websites are suffering from some type of illness. The illnesses can range from a very mild cold to a serious case of the swine flu!  Some websites even need immediate hospitalization, an IV drip and to be
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Social Media Training in Madison, WI

On June 10th, 2010, Adrianne Machina of The Art of Online Marketing will be conducting a day-long Introduction to Social Media Training seminar, sponsored and hosted by the University of Wisconsin – Madison’s Department of Continuing Studies. The first class, held March 31st, sold out quickly so if you are
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Social Networks Marketing and SEO

People often wonder….do I need a professional SEO service?  Or should I be using social media for marketing?  Is there any overlap? The answers are: Maybe. YES! and YES! One of the goals of your social media marketing campaign strategy should include search engine optimization – being found online!  Increasingly, the search engines are
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