Monthly Archives: April 2010

Do you love your website?  I mean, it’s branded, easy to navigate, generates high conversion rates automatically using great built-in marketing tools, and basically gets an A+ for getting the job done?  If you answered yes, congratulations and well done! If I ask you whether making changes to your website

Do you need a medical intervention for your sick website? Nearly 95% of all websites are suffering from some type of illness. The illnesses can range from a very mild cold to a serious case of the swine flu!  Some websites even need immediate hospitalization, an IV drip and to be

On June 10th, 2010, Adrianne Machina of The Art of Online Marketing will be conducting a day-long Introduction to Social Media Training seminar, sponsored and hosted by the University of Wisconsin – Madison’s Department of Continuing Studies. The first class, held March 31st, sold out quickly so if you are

People often wonder….do I need a professional SEO service?  Or should I be using social media for marketing?  Is there any overlap? The answers are: Maybe. YES! and YES! One of the goals of your social media marketing campaign strategy should include search engine optimization – being found online!  Increasingly, the search engines are

In the Social Media Training program we run, we continually remind our students how important it is to have a email nurture program in place.  Once you meet people – online as part of your social network strategy – or offline in real-life business networking, you need a fast, consistent way